We never want to forget where we came from, but we also want our brand to reflect the global company that we have become.
Edison, NJ (PRWEB) May 10, 2012
Industry experts from Shamrock will be on hand at the NYSCC Suppliers’ Day Show at the New Jersey Convention Center on May 15th and 16th. More than 25 products in five product families will be featured.
This year Shamrock will sport a new look with an updated logo, booth and collateral. The logo change is an effort to reflect the company’s growing global presence while maintaining a sense of the legacy of innovation and customer service that has helped shape it.
The change isn’t too radical according to Craig Baudendistel, Shamrock Sales Director. “We refreshed the look of our name and symbol a little,” he said. “The key change is the addition four words: ‘Particle Innovation • Surface Solutions’. There’s a complexity in what we do and what we provide, and these four words capture that complexity very simply,” he added.
“This is all part of the natural cycle of brand refreshment,” said Shamrock Technologies President Steven M. Parker. “We never want to forget where we came from, but we also want our brand to reflect the global company that we have become.”
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About Shamrock: For almost 75 years, Shamrock has built a reputation as the formulator’s friend – using proprietary products and processes that change the nature of surfaces and solve thorny problems. Today, Shamrock is the world's largest processor of micronized polytetrafluoroethylene (PTFE), as well as a leading worldwide manufacturer and supplier of a broad line of specialty wax-based products.