San Francisco, CA (PRWEB) May 10, 2012
Healthline Networks, one of the largest and fastest-growing providers of health information services, today announced it hired Irene McGee as director of marketing for Healthline.com. She is responsible for positioning and marketing Healthline.com across a variety of channels, including paid and organic search, social, and direct marketing.
Prior to Healthline, McGee was the co-founder and editor of FYI Living, a health and wellness news website dedicated to debunking false health information. FYI Living turned peer-reviewed research studies into simple to understand summaries. McGee oversaw a writing team of 50 medical writers, science writers, and nutritionists; managed the production of more than 2,000 articles; and optimized all content for SEO and social media. Before starting FYI Living, McGee served as a creative consultant for various web companies to help with brand positioning, strategic partnerships, content development, and more.
“Irene brings unique experience in understanding consumers’ health mindset, developing content which is truly unique and effective at connecting and making a difference for consumers and then tapping into the Web’s natural marketing channels to get great content noticed,” said David Kopp, EVP of Consumer Media for Healthline Networks. “We’re happy to have her on board to continue our mission of improving consumer health with effective information.”
McGee started her career in media. She produced and hosted various talk radio and web shows. She holds a bachelor’s degree from Georgetown University and a master’s degree in broadcast communication from San Francisco State University.
“My goal of giving consumers access to healthcare information they can trust – all while being presented in a language they can understand – perfectly aligns with what Healthline is doing for millions of consumers,” said McGee. “Healthline.com is one of the most trusted medical information resources available to consumers today and I’m looking forward to pushing that message out to more people.”
About Healthline Networks
Healthline Networks is one of the fastest growing providers of intelligent health information services, enabling consumers and providers to make more confident, informed healthcare decisions. The company's proprietary semantic healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and named to Deloitte's Technology Fast 500 in 2010 and 2011, Healthline is backed by Aetna, Comcast Ventures, GE, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Capital Partners. For more information, visit http://www.healthlinenetworks.net