Reed Construction Data and InfoTech to Launch New Market Intelligence Solution at AIA 2012 Expo in Washington, D.C.

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New Product ‘cūbus’ is a Construction Industry First for Building Product Manufacturers - Providing Fully Integrated Intelligence to Drive Business Success.

cūbus provides competitive intelligence in a visual, intuitive format

cūbus provides visually compelling detail

The combination of Reed Construction Data’s powerful project data and InfoTech’s next-generation technology will give our customers a well-deserved edge in their respective markets.

Reed Construction Data, The Inaugural Strategic Partner of The American Institute of Architects, and a leading provider of construction information, and InfoTech International, a construction-focused technology company, announce cūbus, a new, fully-integrated market intelligence solution, which officially launches at the upcoming AIA national convention in Washington, D.C.

cūbus provides visibility into the construction market through live project information from Reed Construction Data’s extensive database. Packaged in a visually intuitive and interactive format, this new market intelligence application immediately delivers intelligence reports relating to competition, market penetration and product demand.

“In today’s economy, the ability to strategically evaluate the market and competitive landscape has never been more important for construction industry professionals. cūbus is engineered with the flexibility responsiveness and depth of information necessary to confidently support decision-making, reduce costs and identify new business opportunities,” said Daimon Bridge, Head of Market Intelligence, Reed Construction Data.

A significant benefit of cūbus is its ability to get instant answers in reports, without time-consuming setup of preset terms. Building product manufacturers can now dynamically see reports for any market segment of their choice and drill into the information at any time to view the actual projects driving the data points. cūbus enables data-driven decisions for action and the ability to measure the results in real time.

“The combination of Reed Construction Data’s powerful project data and InfoTech’s next-generation technology gives our customers a well-deserved edge in their respective markets," stated Bridge.

cūbus launches at the AIA 2012 Expo, May 17-19, 2012, Booth #1731, in Washington, D.C. Complimentary custom market intelligence reports will be offered to manufacturers who schedule a preview of the product.

To celebrate the launch of cūbus at the AIA 2012 Expo, Reed Construction Data will be holding an art exhibit in Booth #1731, featuring the Cubist art of Edelweiss Calcagno. Ms. Calcagno, a resident of Washington, D.C., will make scheduled appearances during the convention.

To get more information about cūbus... the art of intelligence or to schedule a private viewing with a customized intelligence report, click here.

About Reed Construction Data
Reed Construction Data (http://www.reedconstructiondata.com), a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed Construction Data’s diverse portfolio of innovative products and services includes national, regional and local construction data, building product information, construction cost data, market intelligence solutions and advertising channels to construction industry professionals in the U.S. and Canada.

About InfoTech International, LLC
InfoTech International, LLC (http://www.ptlite.com/), provides cloud-based software solutions that combine advanced mathematics and innovative technology. InfoTech’s big data analytic capabilities bring on-demand business intelligence and management metrics to the construction industry. It’s Project Tracker Lite (PT Lite) software helps businesses strengthen their lead and sales execution process, increase channel visibility, and build stronger customers relationships.

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Nina Hockenbery
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