Decision Software Helps JWT Unlock Data for Clients; Top US Agency Adopts Campaign Management Software for Marketing Clients

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Decision Software is helping JWT clients better use customer data with innovative technology for marketing campaigns that take less time and resources to produce greater results.

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“MarketWide is a valuable resource as we look deeper into data to help our clients connect with their audience, person by person,”
April Killion, JWT Sr. Partner, Director of Database Marketing & Reporting.

Decision Software, provider of world class campaign management and marketing services, and JWT Atlanta, a leading US marketing communications agency, have teamed up to help JWT clients better use customer data with innovative technology for marketing campaigns that take less time and resources to produce greater results.

JWT is seeing great success with Decision Software’s MarketWide campaign management system, which is boosting cost-efficiency, targeting and flexibility in discovering and reacting to customer activity.

“MarketWide is a valuable resource as we look deeper into data to help our clients connect with their audience, person by person,” said April Killion, JWT Sr. Partner, Director of Database Marketing & Reporting. “In one recent example, with a client database well into the hundreds of millions, we were able to reduce our processing time to get a campaign out the door from nearly two weeks to a single day. That kind of turnaround offers huge advantages.”

“In addition,” continued Killion, “integrating MarketWide into our existing marketing database was practically painless. DSI worked with us to integrate the campaign solution in less than sixty days, which is unheard of. Their customer service speaks volumes!”

In that most recent client example, there were several challenges to overcome, including: the inability to run multiple campaigns at the same time and in a scheduled manner; manual processes for file transfer; customized query-based logic for each campaign, which was time consuming to update and prone to error if changes were made; and campaign creation and execution required SQL scripting experience.

By adding MarketWide -- and centralizing the client’s data in a marketing database with demographic information, promotion history, and modeling scores providing a single, comprehensive view -- speed has multiplied exponentially as MarketWide's single-query design has campaigns processing over 100 million prospects running in under a half hour.

In addition to the campaign history, a complete campaign report is automatically generated for each mailing. Model scores are produced from the database to keep the best possible prospects. And now, rather than dealing with the constraints of campaigns planned far in advance, JWT can access fresh, insightful data to deliver more timely campaigns that produce superior responses.

The results? Using MarketWide, JWT has reduced this client’s campaign process from 12 days to less than 1 day, using a cost-efficient, accurate, marketing database that consolidates consumer information for greatly improved targeting and outcome.

“Our client can run more campaigns, simultaneously, and those new campaigns can be more flexible and reactive, building stronger, more accurate relationships with prospects,” said Killion. “This has been an important step in our search for optimal database marketing tools to deliver our clients maximum return on their investment. Our goal is to unlock the power of customer and prospect data for our clients, and Decision Software’s MarketWide is a great tool to reach that goal.”

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including J&J, HSBC, Brand America, Bloomberg, Bayer, Cadbury, Diageo, DTC, Ford, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP.

About Decision Software
Decision Software, Inc. provides high quality marketing services and software solutions, including database design and hosting in a secure data center, address hygiene, email delivery and tracking, web surveys and business intelligence reporting. DSI's powerful MarketWide™ software has attracted some of the largest companies in the world by providing open architecture campaign management and reporting in a hosted or non-hosted environment, with the tested capability to surpass a billion transactions and drive marketing campaigns containing hundreds of segments. Green Mountain Coffee, Dale and Thomas Popcorn, Creative Automation, J. Walter Thompson, The Richards Group, Datamann, and Anchor Computer are just some of the businesses that look to DSI for industry-leading database marketing capabilities. Founded in 1989 and based in Landover, MD, DSI is privately owned. For more information, contact Eli Black, DSI director of client services, at (301) 459-9000 or visit http://www.dsimarketingservices.com .

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Jim McNulty
StandPoint Public Relations
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