Michael Benedek Speaks at SMX Toronto

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Datonics CEO provides tips on search retargeting strategies

“Using our Post-Search® Retargeting solution to build custom segments using their own keyword lists enables Datonics partners to engage with in-market consumers during the majority of time they spend online, while browsing display inventory."

NEW YORK – Online data company Datonics (http://www.Datonics.com) CEO Michael Benedek participated at Search Marketing Expo, SMX Toronto, discussing search retargeting techniques and best practices on a panel titled “Remarketing & Retargeting: The New Behavioral Ads.”

Benedek, along with fellow panelists, explored retargeting by sharing ideas on how to better personalize advertising in a privacy-sensitive manner with a combination of search, display and other online ads.

“Search Retargeting is a form of behavioral advertising that enables marketers to engage with interested consumers who might not be familiar with their brand,” explained Benedek. “Our data-using partners have seen success across numerous verticals. Using our Post-Search® Retargeting solution to build custom segments using their own keyword lists enables Datonics partners to engage with in-market consumers during the majority of time they spend online, while browsing display inventory.”

SMX Toronto is a search marketing industry conference that was held this year from April 25 – 26, 2012 in Toronto, Canada. The show provides a face-to-face forum where participants learn the essentials of paid search and search engine optimization, as well as successful search business strategies, search analytics, new media, platforms and technology.

About Datonics:
Datonics (http://www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com

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