Simple Logo Shirts Lose Appeal to Skaters

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According to the staff at Pure Board Shop in Annapolis, Maryland it seems that local skaters are moving away from simple tee's with a company's logo or name on the front. Instead the skaters are looking for apparel with some creative and artistic graphics.

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"It's nice to see skaters who come into Pure developing more refined tastes and updating their wardrobe."

There was a time back in the 90's when the standard skater uniform consisted of baggy pants and a t-shirt with a skate companies logo or name on the front. Now 2012, the baggy pants have thankfully been traded in for better fitting pants and skaters are now beggining to buy t-shirts that have higher elements of design. Employees at Pure Board Shop say it seems that many skaters are growing up and their tastes are evolving.

"Back in the late 90's and even a couple years ago, I remember skaters in the shop or at the skate park just rocking shirts that said Vans on it or had the Spitfire logo on the front," Josh Menocal, manager at Pure Board Shop, recalls. According to Josh the shop brings in fewer simple logo tees because people aren't buying and wearing these tees quite as much.

Josh also informed us that, "Right now our three best selling t-shirt companies are Diamond, LRG, and The Hundreds. I think it's because those companies have really great original and creative graphics and a lot of those companies have themes each season, which seems to produce great graphics." As far as themes go Josh gave us the example of Diamond coming out with t-shirts that have a sports theme to them.

"Another thing skaters like about these companies is you get a lot of collaborations. Here at the shop we've carried collaborations between Eric Dressen and the Hundreds, Diamond and DGK, Adidas and Mark Gonzales, and even Diamond and the Hundreds," says Josh.

Whatever the reasoning behind the success of these companies and their graphics, it seems that simple logo tees are slowing down. Josh seems to be pleased with this as he remarks, "It's nice to see skaters who come into Pure developing more refined tastes and updating their wardrobe."

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Robby Roberts
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