Fluid Wins Five Communicator Awards from the International Academy of the Visual Arts for Its Innovative Website Design Work

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Fluid was also recently awarded two Interactive Media Awards for its website redesign of Freshstep.com.

Fluid Inc

We’re proud to be recognized by the IAVA and the IMA for our design work which clearly stands out among the crowd, pushes the envelope and is driving measurable ecommerce results for our world-class clients.

Fluid Inc., a leader in digital commerce, has announced that its innovative website design work for leading brands Elie Tahari, Benefit Cosmetics, and Isaay.com has won five Communicator Awards by the International Academy of the Visual Arts. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

Fluid was also recently awarded two Interactive Media Awards for its website redesign of Freshstep.com. Fluid won the IMA Outstanding Achievement Award in the Pets and Consumer Goods categories.

The list of 2012 Communicator Awards won by Fluid includes:

Award of Excellence – Fashion - Elie Tahari Site Redesign        
Award of Excellence – Shopping - Elie Tahari Site Redesign    
Award of Excellence - Beauty & Cosmetics - Benefit Cosmetics Redesign    
Award of Distinction – Fashion - isaay.com Site Redesign        
Award of Distinction – Shopping - isaay.com Site Redesign    

“We’re proud to be recognized by the IAVA and the IMA for our design work which clearly stands out among the crowd, pushes the envelope and is driving measurable ecommerce results for our world-class clients,” said Kent Deverell, CEO & Co-founder of Fluid Inc.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo!, and many others.

“The pool of entries we received for this year’s Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the IAVA. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”
About Fluid

Fluid delivers award-winning digital agency services and transformative, on-demand software solutions that are focused on innovating digital commerce. Our work for world-class customers like The North Face, Quidsi Brands, Sears, Benefit Cosmetics, JELD-WEN, and Brooks Brothers spans consumer experiences across the web, social and mobile. Brands and retailers tap our unique combination of strategic consulting, custom design and development services, and our scalable, easy-to-implement Fluid Experience, Fluid Configure, and Fluid Social products to delight and engage today’s digitally savvy consumers, while building engagement, increasing brand loyalty and driving conversions.

Fluid is headquartered in San Francisco, with offices in New York and Chicago.

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Stephanie Aldrete

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