I fully expect This Technology’s best in class open system to help customers unlock billions of dollars in potential monetization across multiscreen, VOD and nDVR, and look forward to working with the company, said Binder.
New York City (PRWEB) May 14, 2012
This Technology, a leading provider of software solutions for dynamic ad insertion (DAI), today announced the appointment of Jeffrey Binder to its board of directors. Binder joins existing directors, Jim Ramo and Scott Gallin, and brings both strategic vision and strong operating experience as the company helps MVPDs ramp up DAI deployments across VOD, TV Everywhere and IPTV.
“For a company of any size, let alone an early stage company, This Technology has made extraordinary inroads with MVPDs and programmers.” said Binder. “The fact that the company is working with major operators to roll out a campaign management-agnostic POIS is a testament to the team’s vision and technology. I fully expect This Technology’s best in class open system to help customers unlock billions of dollars in potential monetization across multiscreen, VOD and nDVR, and look forward to working with the company”.
Binder is a general partner with Genovation Capital, which works closely with several of the largest Private Equity firms in the technology and media sectors. Binder most recently served as a senior executive with Motorola as general manager of its on-demand solutions group and Special Project Leader for then CEO Ed Zander. Prior to this, Binder was the founding CEO of Broadbus Technologies, which pioneered advanced memory servers for delivering Television on Demand. Broadbus was sold to Motorola in 2006 for nearly $200 million.
“This Technology’s board of director members bring expertise around innovation and business strategy, and have extensive track records of fostering industry leading technologies that fundamentally change the market,” said Jeff Sherwin, CEO of This Technology. “Given Jeff’s significant contributions to cable, his in-depth understanding of the challenges and opportunities surrounding DAI, and proven ability to evangelize This Technology’s market approach, he will play a key role in our continued success.”
For more information about This Technology, please visit http://www.thistech.com.
About This Technology, LLC
This Technology, LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory. Our software products provide metadata management, ad space management, and interconnect software. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. With support for VOD, network DVR, IPTV and mobile devices, This Technology empowers the advertising industry to efficiently manage dynamic ad insertion across all new video applications where management of shared inventory is a core business requirement. For more information about This Technology, visit http://www.thistech.com.