Coventry, England, United Kingdom (PRWEB UK) 14 May 2012
Bin There Done That is an account of how Rob used the world of smartphone apps to transform his life after hitting rock bottom, which culminated in a 10 night camping experiment outside an Apple Store in Central London for the release of the iPhone 4s.
Rob Shoesmith has made this generous pledge after connecting with dozens of homeless people in London throughout his stay. Key to his experiment was that he couldn't spend any of his own money whilst in line and generated over $30,000's of sponsorship from 100 plus companies worldwide including;
Expecting a fairly straightforward camping experience, Rob wasn’t prepared for the connection he would make with the homeless.
After setting up my camp, a homeless man of my age approached me and asked me what I was doing. I explained the experiment and he then offered me some slices of bread, saying “I don’t have much to give you, but I want you to help you with your experiment.” I felt incredibly humbled and overwhelmed at this mans generosity.
Throughout the course of my 10 day camp out the homeless people outside the Apple Store played a huge part in helping me get through to the end, and I was motivated to stick with it so I could give away some of the camping equipment to people who really did need it! Before coming into the world of smartphone apps I was suffering with severe anxiety and depression and without the support of my family and friends I could have possibly ended up on the streets.
It would be very easy to rattle a collection tin outside a supermarket, collecting some loose change for a homeless charity and patting myself on the back, but I know I can do more!
I’ve decided to aim for 1 million downloads to capture peoples’ attention and do something different, which will hopefully raise awareness for anxiety and depression sufferers and the homeless. I want the book to inspire people.
Rob feels just releasing a book and saying that some of the proceeds will go to charity won’t cut it and wouldn’t raise the same level of awareness as giving away his home. He has confirmed that if the target is met his home will be sold at market value and 100% of this value will be donated to a homeless charity, which would be approximately £100,000. Rob has reiterated that he will be making charitable donations along the way to his target.
Shoesmith found success in 2009 with his agony Aunt Style iPhone application Problem Halved. He submitted it his idea to Californian based app developer MEDL Mobile’s App Incubator, which turns everyday peoples ideas for apps into a reality.
Rob Shoesmith’s Blog
Images of Rob Shoesmith and His House and During His Camp Out
Bin There Done That Apple iBooks UK version
Amazon Kindle UK version