I Spy A Distraction... Why In-car Games Can Be Dangerous

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In-car games may provide a welcomed diversion for the kids, but it could also prove dangerously distracting for the driver.

AXA Insurance

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45% of children play games to keep themselves amused in the car

In-car games may provide a welcomed diversion for the kids, but it could also prove dangerously distracting for the driver, research by AXA car insurance has found.

With almost half (45%) of children playing games to keep themselves amused in the car, it is little wonder that motorists find their attention taken off the road. More than half (56%) of the drivers surveyed found that playing games often distracts them, and a little over one in ten (11%) always find it takes their mind off the road.

A worrying 14% of drivers admitted that playing a game – or arguing over a game – had taken their mind off the road enough to cause an accident.

The good news is that playing games on hand-held consoles (42%) or mobile phones (30%) are proving more popular than the traditional in-car game, such as memory games (29%) and the number plate game (27%).

Amanda Edwards at AXA insurance said: “Keeping children distracted in the car is a perennial problem, but it’s important for drivers to remember that playing games with the kids can be very distracting – and possibly dangerous. So while it’s good to see that traditional games like I Spy are still much-loved, it’s perhaps a good thing in this case that computer games are the more popular choice amongst children these days.”

The overall top 5 children’s favourite in-car games:
1.    Computer games
2.    Games on mobile phone
3.    Memory games
4.    Games about other cars on the road
5.    Quizzes

The top 5 traditional children’s favourite in-car games:
1.    I Spy
2.    Counting cars / lorries / caravans
3.    Alphabet game
4.    Number plate game
5.    Singing

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About the survey
The survey was carried out by OnePoll between 17-21 February 2012 among 500 children aged 3-16 and 2,000 drivers who go on car journeys with children.

About AXA
AXA is one of the largest general insurers in the UK and underwrites a broad range of products for individuals and businesses. AXA Direct Insurance offers car, home and travel insurance through its website http://www.axainsurance.com and is designed to make buying insurance fast, secure, convenient and easy-to-use.

AXA UK is a part of the AXA Group. The AXA Group is a worldwide leader in insurance and asset management serving 101 million clients. It is ranked the largest insurer in the world by net written premium and the top insurance brand globally.

In the UK AXA operates through a number of business units including: AXA Wealth; AXA Commercial Lines, AXA Personal Lines, AXA PPP healthcare, AXA Ireland and an independent distribution business Bluefin. AXA employs over 13,000 staff in the UK.

For full year 2011, IFRS revenues amounted to Euro 86.1 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,079 billion in assets under management as of December 31, 2011.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISIN FR0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depositary Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

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Helene Barnes/Lisa Church