Irving, TX (PRWEB) May 11, 2012
The global broadcast media industry offers significant opportunities for industry players due to increasing mobile television subscribers and a surging entertainment and media market. The market is expected to continue its expansion and reach approximately US $597billion in 2017 with a CAGR of 4.5% over the next five years (2012–2017).
Lucintel, a leading global management consulting and market research firm, has analyzed the global broadcast media industry marketand presents its findings in “Global Broadcast Media Industry Analysis 2012-2017:Industry Trend, Profit and Forecast Analysis.”
The global broadcast media industry includes enterprises that create content or acquire the rights to distribute and broadcast content. It consists of all terrestrial, cable,and satellite providers of digital and analog television and radio programming. As per the study,the industry is fragmented, with the top five and top 10 players accounting for approximately 21% and 32% respectively in 2011.
Improving economic conditions and more spending by advertisers, coupled with rising online distribution of music, films, TV shows, and video games are expected to be the industry’s major growth drivers.Internet broadcasting is forecast to be the fastest-growing sector as the Internet becomes more dominant in content consumption. Theindustry is experiencing high competition due to low barriers to entry and an increasing industry growth rate.
As per Lucintel’s study, APAC, Latin America, and Middle East regions are expected to lead the industry. APAC is estimated to grow at the highest rate during the forecast period.New streaming services, downloads, digital content storage solutions, and the emergence of a new digital distribution model are anticipated to drive spending during 2012–2017.
Lucintel’s report includes revenue generated from advertising and subscription services through cable, satellite, and Internet while podcasting and webcasting revenues and advertising agencies’ commissions and are not included in the report. The report tracks four industry segments for four regions; thus, it tracks 16 segments of the global broadcast media industry.
For a detailed table of contents and pricing information on these timely, insightful reports, contact Lucintel at +1-972-636-5056 or via email at helpdesk(at)lucintel(dot)com.
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