Weather Central Expands Sales Team to Help Customers Win in Weather

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Leading Meteorologist Jerry Martz to Head Central Region Sales; Melissa Hilton to Focus on Digital Solutions

Weather Central, LP

Weather Central LP, makers of the most viewed weather system in the world, today announced key hires had been made to enhance its on-air broadcast and digital sales teams. Meteorologist Jerry Martz joins Weather Central as regional sales manager for Weather Central’s newly defined central region. Melissa Hilton is now sales representative for the digital team at Weather Central, focused on helping clients build and develop their presence across web, mobile and social media platforms.

"Weather Central is the leader in innovative weather solutions and it is our people that ensure our clients win in weather across all their screens,” says Bill Baker, president of Weather Central. “Both Jerry and Melissa bring a perfect mix of informed, hands-on broadcast experience and a savvy, forward-looking vision of digital platforms that our customers need to succeed in a shifting media market.”

Jerry Martz is the former chief meteorologist at WSYX-TV in Columbus, OH. He brings more than 19 years on-air weather experience in markets of different sizes including Steubenville/Wheeling, Wilkes-Barre/Scranton, Pittsburgh and Columbus. Jerry has strong ties to broadcast meteorologists and news management throughout the country. He is a member and Certified Broadcast Meteorologist with the American Meteorological Society, as well as a seal holder of the National Weather Association. He is a trained Skywarn Observer and has also taught introductory meteorology for over 8 years, including 5 at Penn State.

“I’ve used Weather Central broadcast solutions throughout my career and I am excited for the opportunity to share my passion and experience with other broadcasters,” said Jerry Martz. “Weather is such an important tool for building audience and brands. I look forward to helping broadcasters use Weather Central’s rock solid products to reach their full potential.”

Melissa Hilton is a specialist in digital media and multiplatform brand development. She comes to Weather Central from Bahakel Communications/WCCB-TV in Charlotte, NC where she developed and sold digital solutions and campaigns that strategically integrated social media, online display, mobile platforms, and on air television. She also draws on experience at Barrington Broadcasting’s KXRM-TV, E.W. Scripps Co.’s KNXV TV, FOX Entertainment’s KSAZ-TV, New Northwest Broadcaster and Clear Channel Radio.

“Weather Central helps media companies make the most of their digital platforms,” said Melissa Hilton. “Interactivity, fresh content, effective branding—they all need to come together and Weather Central makes that happen.”

For a complete look at Weather Central’s solutions visit
About Weather Central, LP Weather Central, LP, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on‐air, online, print, mobile and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the Company’s dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to weather presentation, detail and insight.

© 2012 Weather Central, LP, Madison, Wis. All rights reserved. Product specifications and availability are subject to change without notice. Weather Central LP, Fusion, Fusion Studio, :LIVE, GENESIS:LIVE, 3D:LIVE, ESP:LIVE, MagicTRAK, LiveLine GENESIS, A.D.O.N.I.S. MicroCast, A.D.O.N.I.S. FutureCast, StormSentinel DV, WxWarn2, ScreenWRITER, SportsWRITER, SimulCAST, X‐Vision, Storm Vitals, TelePath, RainVision, SnowVision, FunnelPATH, CellPATH, HailZONE, GustZONE, MessoPATH, Always‐On Training, Instant Mapping and WxPoint are either registered trademarks or trademarks of Weather Central LP. All other trademarks contained herein are the property of their respective owners.

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Evan Sirof
MarComm-On-Call, Inc.
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