This confirms the growing importance of alternative communication channels in the communication mix. The 'normalization' of social media tools in everyday life for the EU Brussels crowd requires communicators to rethink their approach.
Brussels, Belgium (PRWEB) May 13, 2012
70% of MEPs use Facebook at least weekly for professional purposes, while only 22% of Commission officials do likewise according to the results of a survey launched by ComRes and ZN at the European Commission on Thursday.
The EU Digital Pulse Report was conducted by ComRes who interviewed 102 MEPs and 258 Brussels Influencers (including Commission, Parliament, journalists and NGOs) drawn from all political groups and regions. The questionnaire asked MEPs and Influencers about their use of social media for professional purposes. It can be downloaded at the following link: http://www.digitalpulse.eu .
The results show Wikipedia is the most used web 2.0 site, with 88% of MEPs and 93% of Influencers using it at least monthly. Twitter is used by a surprisingly small proportion of both groups (48% of MEPs and 39% of Influencers). Across both audiences, the least used site was MySpace, 82% of Influencers said they never use it.
ZN’s Phil Weiss said, “This confirms the growing importance of alternative communication channels in the communication mix. The 'normalization' of social media tools in everyday life for the EU Brussels crowd requires communicators to rethink their approach and start moving with the times. Too often we see communicators using an analog mind in a digital world.”
ComRes Chairman Andrew Hawkins commented, “This ground-breaking research provides fresh insight into the way politics is developing at the EU level, and social media channels are now firmly part of the political landscape. It is no longer an option for those seeking to have a relationship with policy makers to rely on traditional forms of communication… We believe the data forms an objective guide to engaging with the people who matter and will repeat this Monitor in future years.”
For more information about the survey, contact Artur Perchel at artur.perchel(at)comres(dot)co(dot)uk
ZN ( http://www.zn.be )
ZN is the communications agency for global organisations, helping individuals adapt their communications to the Internet age to ensure reach and impact.
For more information contact Phil Weiss at phil(at)zn(dot)be