3 Tips to Consider in Making Sure Your Company Aren’t Affected by the Penguin Update

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With news of the recent Penguin Update still flooding the media, the search experts at SEO Positive have announced the threats posed by the latest algorithm change and action that can be taken to make sure firms keep their positions within the search engine.

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Head of Search at SEO Positive, Matt Wood, has explained why the recent news could be sending a confusing message to SEO businesses and clients alike.

Nearly two weeks on from Penguin’s launch, there is still confusion and complaints surrounding Google’s latest overhaul. It seems the update hasn’t gone completely according to plan, with reported examples of honest and legitimate sites finding their rankings have plummeted in favour of those using black hat techniques such as keyword stuffing and spammy links. With “Penguin” seemingly accomplishing precisely the opposite of what it set out to achieve, Head of Search at SEO Positive, Matt Wood, has explained why the recent news could be sending a confusing message to SEO businesses and clients alike.

“When the Penguin update was first outlined, it was described as a move towards favouring sites that have good quality content and information rather than those who use frowned upon “black hat” optimisation tactics. However, there appears to have been a number of incidents where quite the opposite has occurred. Nevertheless this appears to be a distinct minority, and those using a reputable SEO agency should not have cause for concern, and should continue with their campaigns. These tips should ensure company’s keep their high rankings.”

1.    The team at SEO Positive are recommending that strong, relevant content is a necessity for anyone looking for good search engine positions, and more importantly, consistent ones. Although there have been incidents of sites with great content being penalised, these appear to be isolated examples. In general, sites that contain plenty of interesting content not only achieve more consistent results but retain their visitors.

2.    Incorporating social media into an SEO campaign has been proven to have really positive effects for a variety of different industries. Adding a more personal touch to any online marketing campaign means that even if rankings do temporarily fluctuate, the company is still highly visible to its social media audience.

3.    A portfolio of strong, varied links is one of the best ways of achieving a constant level of exposure within the search engines. At SEO Positive the experienced specialists always endeavour to provide their clients with an assortment of the strongest links to make sure their clients enjoy long term success.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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