Mazda outsource fleet sales services to increase efficiency

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Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of fleet management-focussed services to Mazda.

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Robin Roberts

It will include B2B prospecting and database management, test drive booking, marketing and communication with existing customers and sales support to Mazda’s existing team of field-based fleet sales managers.

CPM won a competitive tender recently to manage inbound and outbound telephone and e-mail communications with existing and prospective customers and make appointments for Mazda’s corporate sales team with potential customers.

CPM has been appointed on an initial three-year contract and will also be working on behalf of Mazda’s retail and aftersales divisions.

Mazda UK Head of Fleet Steve Tomlinson said, “We anticipate that CPM’s innovative approach to helping organisations inside and outside the automotive sector will deliver significant opportunities for our corporate sales managers.

“We are looking forward to a long-term partnership as CPM has an excellent track record in insight and planning in relation to B2B sales. Their ideas, expertise and innovation is market-leading and we anticipate that will deliver Mazda a significant return reflected by sustainable corporate sales growth.”

Last year Mazda UK sold more than 31,000 vehicles in the UK with fleet demand accounting for approximately 20 percent of registrations.

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