Orlando, FL (PRWEB) May 15, 2012
CoreMedia, a leading Web content management (WCM) company, today announced that CoreMedia’s contextual marketing solution, LiveContext, will be showcased at the SAPPHIRE® NOW conference in Orlando, Fla., May 14-16. CoreMedia enables companies using SAP® Web Channel Experience Management 2.0 (WCEM) with the ability to increase online customer engagement with relevant information during their path-to-purchase.
When online, customers interact with a multitude of disparate touchpoints that shape the way they respond to a brand. In every step of their buying journey, the information provided to them plays a critical role in their experience and can strongly influence their decisions, whether they are comparing products, conducting research or making a purchase. This information is invaluable in helping convert a Web visitor into a customer, and could include product specifications and reviews, educational content, images and video. CoreMedia’s contextual technology enhances customer experiences online, resulting in increased engagement, higher sales and improved loyalty by providing the right information at the right time across all touchpoints.
“Every business today is a digital business, as the web is one of the most crucial platforms to drive revenue. This creates the need to optimize every interaction with online visitors,” said Matthias Göhler, vice president, product management multichannel, SAP AG. “At SAPPHIRE NOW, we are showing global companies the path towards maximizing the Web experience for all audiences. Contextual marketing information is a critical part of the customer experience, which is why we have tapped CoreMedia to fuel the delivery of highly relevant, contextual Web information.”
CoreMedia LiveContext enables users of the SAP® WCEM 2.0 platform to not only infuse every aspect of the customers’ experience with rich, contextual information, but to also ensure that it is unified across each online channel.
“Without contextual information, it’s a challenge for companies to sustain strong engagement from Web audiences and ensure that their digital channels remain profitable and grow,” said Glenn Conradt, vice president of global marketing and North America, CoreMedia. “We are proud to partner with SAP® in providing our LiveContext solution to users of the SAP® Web Channel Experience Management 2.0 platform, and look forward to working with them to help companies ensure that their Web channels support relevant and actionable experiences for their customers.”
CoreMedia will be showcasing LiveContext at booth #RB124 at SAPPHIRE NOW. For more information about CoreMedia LiveContext, please visit the informational product page.
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia’s clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, and Singapore Press Holdings.
For further information on CoreMedia, please visit http://www.coremedia.com