At The Beach Tanning Donates $25,000 to Project Angel Heart

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At the Beach, a longtime supporter of charitable causes, raised $25,000 for Project Angel Heart through a special tanning coupon. The donation helped fund the Project Angel Heart’s new, larger facility.

At the Beach Tanning is known for its 64 tanning superstores, but it is also quickly becoming recognized as a strong advocate for nonprofit organizations in its four state region. Most recently, the longtime supporter of charitable causes raised $25,000 for Project Angel Heart through a special tanning coupon. The donation helped fund the Project Angel Heart’s new, larger facility.

A nonprofit serving the Denver area, Project Angel Heart provides free nutritious, home-delivered meals, to people living with life-threatening illness. Project Angel Heart volunteers work six days per week under the direction of professional chefs to prepare, package and deliver the meals, 70 percent of which are modified to meet recipients’ dietary needs. Now in its 21st year, Project Angel Heart delivered over 427,675 meals to 1,863 clients in 2011.

“For so many of its clients, Project Angel Heart provides healthy food and a much-needed lifeline to those with serious illnesses. At the Beach has been not only a proud financial supporter of the program for several years, many of our employees also volunteer their time to prepare and deliver meals, so we know firsthand the impact their program has on those in need,” said Brian Belt, CEO of At the Beach. “We are grateful to all of our tanners for their support of this project, which enables Project Angel Heart to feed more people throughout the Denver area through expanded work space.”

The fundraiser, coordinated by At the Beach’s Vice President for Corporate Development, Judson Kinkade, included a special coupon offering clients one week of unlimited tanning for $9.95 at any of its locations. For each coupon redeemed, At the Beach donated the same amount to Project Angel Heart. Within a month, the wildly successful fundraiser netted $25,000. Supporting the in-store fundraising efforts was a special blog, At the Beach Cares (http://www.atthebeachcares.com), which is devoted to the company’s charitable efforts on behalf of a wide-range of causes.

“We are grateful for At the Beach’s support and commitment to our mission,” Project Angel Heart Executive Director Erin Pulling said. “At the Beach’s generous support helped Project Angel Heart build its new home which provides the capacity for Project Angel Heart to eventually quadruple the number of people who receive our nutritious, and often life-saving home-delivered meals.”

About Project Angel Heart
Founded in 1991, by dedicated members of the Denver community, Project Angel Heart began with just 12 clients served from a single, donated pan of lasagna. In the time since, Project Angel Heart has grown to providing meals to over 1,900 clients a year in the Denver and Colorado Springs metro areas. Throughout this time, their core service has remained the same: ‘meals with love’ for men, women, and children living with life-threatening illness.

About At the Beach
Founded in 1987, At the Beach is a regional tanning salon chain with 64 stores located throughout California, Colorado, Kansas and Oklahoma. At the Beach is involved in multiple charities and causes, such as the National Breast Cancer Foundation, Project Angel Heart and the Colorado AIDS Project. Additionally, they foster support through their blog, atthebeachcares.com, and provide information at their locations. For more information about At the Beach, please check out http://atbtanning.com.

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