The Art and Science of Sales Success Discussed in New Book

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Industry veterans J.M. Barry and Lawrence Coats use Laws of Physics and performance art secrets to create winning sales strategies

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It’s a paradigm shift for those seeking to generate continuous improvement on their top and bottom line in today’s challenged economy.

Once upon a time, sales was all about perception: the perfect suit, the savvy collateral materials, the finely articulated script and the over-the-top dinner. All this was before the economy changed, forcing clients to tighten budgets, study harder and stand firmer.

Sure, salespeople today still use these traditional techniques to close a sale, but industry veterans, J.M. Barry and Lawrence Coats, propose a bold, new approach for improving sales success in their new guidebook, “Selling in Today’s Economy: Applying Laws of Physics and Performance Art to Gain the Cutting Edge” (published by iUniverse).

With more than 50 years of sales experience, Barry and Coats’ new guidebook combines Laws of Physics and performance art “secrets” to present new angles to the sales process. The authors break the typical sales book mundane by using Newton’s Laws of Motion and lessons from Hollywood’s best acting coaches, including Harold Guskin, William H. Macy, David Mamet and Steven Schachter, to teach sales athletes to sharpen their competitive skills and sell from the inside out, just as actors do.

Barry and Coats have used these techniques to train many sales teams within world-renowned companies, such as Marriott, Ritz-Carlton, Four Seasons, Playground and EMI Music Publishing.

“’Selling in Today’s Economy' is distinctly different from any other sales guide,” Coats says. “It’s a paradigm shift for those seeking to generate continuous improvement on their top and bottom line in today’s challenged economy.”

“Selling in Today’s Economy” provides a reproducible set of unique strategies broken down by chapter that can be applied at each stage of the sales process. With key takeaways in each chapter, those outside of the sales industry can understand and apply this guidebook, too.

“Everybody engages in sales every day of their lives,” says Barry. “When we take action to get someone else to do what we would like them to do – we are selling! This book will improve anyone’s capability of doing just that!”

“Selling in Today’s Economy”
By J.M. Barry & Lawrence Coats
Page count: 140 pages
Retail Price: $14.95
ISBN: 978-1-4620-5555-5(sc) or 978-14620-5553-1(e)
Available at http://www.amazon.com.

About the author
J.M. Barry lives in the Vail Valley of Colorado with his wife and four children, two dogs and a cat. He spends his time writing, selling and training others to learn to sell from their hearts.

Lawrence Coats lives in Denver, Colorado, with his two children and two dogs. He enjoys skiing, surfing, fishing and traveling to tackle new trainings.

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EDITORS: For review copies or interview requests, contact:
Jennifer Regnier, Publicist
317-602-7137 | jregnier(at)bohlsengroup(dot)com
(When requesting a review copy, please provide a street address.)

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Jennifer Regnier
iUniverse
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