Cheap imports and the continued offshoring of manufacturing will intensify price competition
Los Angeles, CA (PRWEB) May 14, 2012
The Footwear Wholesaling industry is suffering, with revenue dropping at an average annual rate of 1.5% to $29.1 billion over the five years to 2012. Industry growth over the five-year period is supported most strongly by the 0.5% turnaround during 2011 and the 1.0% increase expected in 2012. “As the economy begins to show signs of a solid recovery, consumers will purchase more shoes. This trend will resonate through the Shoe Stores industry and trickle back to wholesalers in the form of stronger demand,” says IBISWorld industry analyst Nikoleta Panteva.
The increasing price-setting power of retailers, which downstream stores use to cut costs, has forced many unprofitable shoe wholesalers out of the game. Enterprise numbers are estimated to decline over the five years to 2012 to total 3,623. Industry concentration measures the extent to which major players dominate an industry. The Footwear Wholesaling industry has a low level of concentration because it has a fragmented market that has a mix of small and large participants. The largest player is Adidas AG. “The highly competitive nature of this industry will continue to place pressure on participants to close operations or merge to maintain profitability. For example, Adidas AG purchased Reebok International Inc. in 2006,” continues Panteva.
In addition, low-cost imports have made cheaper shoes available on the domestic market, forcing some wholesalers to slash their own prices and take in slimmer profit margins. In response, wholesalers have cut costs by reducing wages. From 2007 to 2012, aggregate wages are expected to decline. The industry is not forecast to show signs of consistent improvement for the five years to 2017. While revenue is anticipated to grow in 2013 as a result of the slowly recovering domestic economy, revenue is forecast to decline during the five-year period. Cheap imports and the continued shifting of manufacturing operations to low-cost countries will intensify price competition for wholesalers, further reducing the number of operators. Profit margins for the remaining firms are not projected to show growth. Overall, footwear wholesalers are not faring well due to the recurring negative effects from upstream and downstream industries. For more information, visit IBISWorld’s Footwear Wholesaling in the US industry report page.
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IBISWorld industry Report Key Topics
Operators in this industry wholesale footwear (including athletic shoes) made of leather, rubber and other materials. Businesses in this industry purchase shoes from manufacturers and resell them to retailers with minimal or no further development or processing. Most wholesalers in this industry undertake sales and administrative activities, such as establishing relationships with manufacturers and retailers.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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