Imagine a world where copious amounts of information about anything you can touch are only a smartphone-tap away.
(PRWEB) May 13, 2012
The Digital Screenmedia Association (DSA) will host a free one-hour webinar at 12 noon Eastern on May 22 entitled “The Myths and Realities Surrounding NFC.”
Imagine a world where copious amounts of information about anything you can touch are only a smartphone-tap away. Imagine, too, a world where goods and services are bought simply with a tap of a smartphone. These are just two examples of the vast potential uses for Near Field Communications (NFC).
But what is NFC? How does it work? How is it being used today, and when will it reach mass adoption? This webinar will examine these questions and seek to give attendees a clearer understanding of NFC and a more realistic perspective on the current state of NFC deployments.
- Mikhail Damiani, CEO and chairman of the board, Blue Bite
- Rob Sabella, founder and CEO, OTA Training/NFC Bootcamp
- John Shuster, analyst, NFC, customer engagement technology & retail automation, VDC Research Group
The webinar will be moderated by Steve Gurley, SVP of global marketing and business development for Symon Communications and chair of DSA’s Mobile Council.
About the Digital Screenmedia Association (DSA)
With nearly 700 members, DSA is an independent, not-for-profit trade association whose purpose is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies. See http://www.digitalscreenmedia.org.