The New Technique of Patient Survey’s Effectively Helps the Khanna Institute Improve Practice

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Executing and implementing the proper surveys in modern medical practices have been shown to improve the quality of service. Effective survey's allow medical practitioners to understand the positives and negatives of their practice and learn ways to improve. Surveys and video interviews can serve as a great marketing tool and can often times bring new clientele.

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Patient Survey's and video interviews give potential clients the opportunity to see first-hand the quality of service and satisfaction of patients that your practice boasts.

In an economy as erratic and unpredictable as today the healthcare practices of our nation must execute their practices and facilities with the utmost care. It has been shown that the best way to understand patients’ needs, and the needs of incoming clients, is to create an effective survey and implement it properly. In order to create an effective survey and make it useful to your office, you must follow several recommended tips. The first suggestion regarding surveys is, to let the patient know the accurate amount of time the appointment will take. Doing so has been shown to avoid frustration and improve overall satisfaction. When you let the patient know the accurate amount of time the appointment will take, patients are able to plan their day accordingly and generally report a much more pleasant experience. In order to do this, the receptionist must be well informed and aware of not only the patient schedule, but also the times when the doctor will be out of the office, on lunch, in a meeting, or, any other scheduled event that may delay the appointment.

Surveys are a great way to get feedback on office practices. Important suggestions to effectively administer the surveys include; having the patient fill them out on the same day as the appointment, this is helpful because the patient’s experience is fresh in their mind. Another effective practice is including a photo of the doctor with the survey. Facial recognition has been proven to harness more emotional and personal feedback. Most importantly the survey should be short and consist of 10 or fewer questions, which are open-ended so that the patients can include personal feedback and specific comments. Also, administrators may consider an oral survey. Oral interviews can give additional, personalized feed-back and are often times more personal and lengthier, this way additional material can be gathered. Oral or video recorded interviews can also be a great marketing tool, by submitting them to social media sites or the practice’s official website. These video and oral interviews can be a great advertisement for new patients; this gives potential clients the opportunity to see first-hand the quality of service and satisfaction of patients that your practice boasts.

The Khanna Institute maintains two locations in California for patient convenience. One is located at 240 S. La Cienega Blvd., #250 in Beverly Hills and the second is at 179 Auburn Court #1 in Westlake Village.

Dr. Rajesh Khanna is an internationally recognized LASIK and refractive vision care specialist, and the team ophthalmologist for the Men’s USA Water Polo Team. He graduated among the top of his class in medical school and is a member of the UCLA faculty. Utilizing his skills to instruct a new generation of eye surgeons on the safest and most effective techniques and procedures, he pioneered many of today’s techniques in LASIK and refractive surgery. Khanna invented a variety of instruments to aid in surgeries and speaks at a myriad of national and international professional venues each year. He participates in refractive surgery conferences and wet labs worldwide. Featured extensively in print and broadcast media, he’s received prestigious awards and honors from the World Health Organization. He’s a member of the American Medical Association, the prestigious American Academy of Ophthalmology

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Rajesh Khanna, MD
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