Digital Pioneer, Food on the Table, Announces 1 Million-User Milestone, on Track to Saving Families an Estimated $40 Million

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Food on the Table, a mobile and web company using next generation technology to take the stress out of everyday eating, celebrated the significant milestone of hitting 1 million users across its website and mobile apps, potentially saving users an estimated $40 million per month on groceries.

Food on the Table celebrated the significant milestone of hitting 1 million users across its website and mobile apps, potentially saving users an estimated $40 million per month on groceries for the remainder of 2012. The user base has taken off recently, with over half of new customers coming on board in the last four months.

Food on the Table is the first to integrate local grocery sales, individual food preferences, recipes and related food content into the same digital platform. The revolutionary service is leading the growing trend that technology is changing the way users shop and cook. The annual American Pantry study, conducted by Deloitte and Harrison Group, reveals that 80 percent of consumers do their own research and have a pre-determined price point and a potential savings amount in mind before they step into a grocery store.

By shopping local sales and adhering to a grocery list, Food on the Table users save on average $40 per month on groceries. Given that food represents 12 percent of U.S. household budget, the second highest after housing, the savings adds up.

The team behind Food on the Table has their sights set on being the top digital food property in the United States. "As a father of four children and husband to a busy wife, I understand how stressful and time-consuming feeding a family can be. The desire to keep our grocery budget in check – not to mention putting an end to the eye rolls at the dinner table when we served spaghetti again – is why Food on the Table exists today," said Manuel Rosso, founder and CEO of Food on the Table. "To see our service reach a million users is a dream come true, but this is only the beginning. With this momentum, I predict we soon reach 10 million users."

To celebrate this accomplishment, Food on the Table rewarded their millionth user, Erin, a North Wales, Pa. mom of two, with a gift certificate to The Melting Pot, her family’s favorite restaurant. She was also given free premium membership for life.

“Having two children under five while my husband and I work and go to school full time makes meal planning a must,” said Erin, the winner of the night off from cooking. “We've been stuck in a rut lately and are looking forward to having Food on the Table help us with new recipe ideas while simplifying the shopping and cooking process.”

About Food on the Table:
Food on the Table is revolutionizing the way families shop and cook by using next generation technology to take the stress out of everyday dinnertime. The web and mobile service integrates local grocery sales, individual food preferences, recipes and related food content into the same digital platform. Food on the Table is funded by Austin Ventures, a Texas-based venture capital firm.

Media Contact:
Amanda Yates
amanda (at) foodonthetable (dot) com
http://www.foodonthetable.com

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