Pacific Alliance Advertising Offers a Better Solution for Companies Interested in Broadcast and Cable Television Advertising

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The Partners at Pacific Alliance Advertising interviewed many small business owners, analyzed their concerns about the Television Advertising process and created a compelling solution to help ensure their on air success.

Pacific Alliance Advertising provides custom solutions using traditional and new media. The company is based out of Los Angeles but handles accounts in various regions across the country and places business on a local and national basis. The Partners have extensive experience in traditional media but have fully embraced new media from day one. As such, they hired some of the best website developers in the business. These experts have worked with many of the Fortune 500 Companies and specialize in driving traffic to websites and to mobile devices.

For many years, small business owners have worked hard to grow their business but in most cases their expertise is specific to their own business category whether it be restaurants, retail stores or the healthcare industry. The majority of them are very aware of the need to promote their business but oftentimes are overwhelmed with the number of choices that are out there. What makes it even more frustrating for them is to have to deal with the unending onslaught of vendors knocking on their door or calling them while they’re busy dealing with customers. The fact that most of these vendors have strong type A personalities and insist that what they’re selling is best doesn’t make it any easier.

“I find it to be very rewarding when I can eliminate the headaches of our clients by dealing directly with their vendors, analyzing their offerings and deciding which options will lead to the highest possible Return On Investment” says Bill Dietz, Partner at Pacific Alliance Advertising. “The best part is that our service is free to our clients because the media providers pay us for placing the business with them”.

“There is nothing better than to see a company grow their revenue and go from one location to thirty-eight locations, like one of our lending institution clients did” added Jesse Navarro, also a Partner at Pacific Alliance Advertising. “When you handle an account over the years you become like family with your clients and really take their success seriously. We’ve found that it’s critical to fully understand the goals and objectives of our clients and ensure that we provide customized campaigns and added value to help ensure their success.”

Bill added “We recently met with a healthcare service provider that was really taken advantage of by one of the television vendors. After reviewing their schedule we were able to save them 26% by switching them to a different provider that had a stronger presence within their trading radius and applying our negotiated rates. In addition we increased the frequency of their campaign by more than 114%, along with their reach. This was a real eye opener for the client and provided him with the peace of mind that he needed so that he could concentrate on what he does best – manage his core business.”

Running an efficient and consistent campaign is only part of the equation. It’s equally important to ensure that the creative is compelling and has a strong call to action. To see examples of effective creative, Search Pacific Alliance Advertising on YouTube or go to http://www.youtube.com/watch?v=c9-sBX8bbSo

Managing Partners:

Bill Dietz has extensive experience in Media Buying and has worked at major agencies in New York and Los Angeles as a Buying Supervisor. He was also a Sales Manager for various Broadcast and Cable Television Organizations, including Tribune, Time Warner, Comcast, AT&T and MediaOne. In addition, he ran the Los Angeles Office for National Cable Communications, a company that sells advertising on Cable Systems and Cable Interconnects in over 200 markets across the country. He has also trained Managers and AEs on how to build more effective Television Campaigns.

Jesse Navarro also has extensive media experience. He started his career as an Account Executive for The Yellow Pages. He then worked as a Senior Account Executive for Comcast and MediaOne and a Sales Manager for Charter Communications and Time Warner. In addition, he was the Media Director at Greenstripe Media which handled many high profile accounts including Fletcher Jones Motor Cars.

Business owners interested in learning more about Pacific Alliance Advertising’s services can visit http://www.paa12.com They can also contact Bill Dietz at 310 936 5758 or via email at bill(at)paa12(dot)com

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Bill Dietz

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