MobileAware Powers KLM’s New “Meet & Seat” Service

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Airline broadens relationship with MobileAware by leveraging integration and development capabilities

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MobileAware, which builds exceptional customer engagement channels, today announced that it provides the technology behind airline KLM’s new Meet & Seat service. The service enables passengers to easily see who else will be on board their flight by logging in with their Facebook or LinkedIn accounts, and then selecting their seats accordingly. Passengers must opt in for the service, and can adjust their privacy settings to reveal as much or as little information as they wish.

Launched by KLM on February 3, Meet & Seat has become a popular option for air travelers. It is now available on 34 of KLM’s intercontinental routes. The service has been well received by passengers and covered extensively in the media, recognized for its innovative approach in integrating social media in the airline business.

According to Rob Zwerink, Director of E-Development at KLM, the airline chose to work with MobileAware on the project because it knew MobileAware would not only accelerate Meet & Seat’s time to market, but would also deliver a high-quality customer experience that could easily integrate with existing systems. “Once we had the idea for Meet & Seat, we were eager to get it to market as quickly as possible,” Zwerink. “We considered several approaches to making this idea a reality. We soon realized MobileAware had the background, expertise and tools to develop the service. MobileAware helped us to launch Meet & Seat to market within 4 months. And our passengers love it!” MobileAware also provides AirFrance-KLM’s mobile website, allowing passengers to easily manage their travel needs from any mobile device, including booking tickets, checking in, and managing their Flying Blue accounts.

MobileAware CEO Armin Gebauer noted that KLM is far ahead of its peers when it comes to leveraging technology. “No other airline is doing anything like this right now,” said Gebauer. “Meet & Seat is a perfect example of combining social media and technology to create explosive new opportunities. We believe that there is tremendous potential for benefit to the customer, and we look forward to exploring new areas in which technology and mobile can transform the way business is done.”

To learn more about MobileAware solutions, visit To learn more about KLM’s Meet & Seat service, visit

About MobileAware
MobileAware helps mobile network operators enhance the customer experience by building exceptional mobile engagement channels. The company’s innovative solutions enable operators to rapidly build and launch a mobile presence that is accessible from any device. In this way, MobileAware lowers the cost of providing excellent customer service while creating major new revenue streams. Many of the world’s largest operators, including Orange, T-Mobile, TELUS and Vodafone, have relied on MobileAware to help them transition to a Mobile First strategy.

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