Third annual Privacy Identity Innovation conference opens today in Seattle

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The sold-out pii2012 conference brings together over 250 leaders from the technology industry to discuss the future of digital privacy and identity.

The 3rd annual Privacy Identity Innovation conference (pii2012) opens today with a sold-out audience of over 250 participants. Taking place May 14-16 in downtown Seattle, pii2012 will kick off at 1:00pm today with a workshop on mobile app privacy sponsored by ACT. The workshop will be followed by the opening session of pii2012, a panel discussion featuring local consumers who will share their views on digital privacy and identity in a candid conversation hosted by CBS News technology analyst Larry Magid.

The theme of Privacy Identity Innovation is Building Trust in the Digital Age and pii2012 will explore how to protect sensitive information while enabling emerging business models and technologies.

The debate about how companies are handling personal information has grown more intense in recent months, with government officials in both the United States and Europe taking additional steps to try and protect consumer privacy. The White House recently recommended a Consumer Privacy Bill of Rights, and the European Union is days away from requiring companies to get consent from website visitors before storing advertising cookies on their devices.

“It’s the perfect time for this year’s conference to take place,” said Privacy Identity Innovation co-founder and executive producer Natalie Fonseca. “There are a lot of questions facing companies and consumers, and Privacy Identity Innovation is the only tech conference that focuses on where innovation is heading and how businesses can build trust with their users.”

The pii2012 program features over 80 speakers from companies like Facebook, Microsoft, Google, Twitter, Personal, TRUSTe, PrivacyChoice, Spokeo, Intelius, Experian, Banjo and Disconnect. In addition, keynote speakers include authors Andrew Keen, whose new book Digital Vertigo comes out next week, and Allison Cerra who co-authored Identity Shift.

According to Privacy Identity Innovation co-founder Marc Licciardi, “What makes pii2012 unique is that it’s not just for legal or policy experts. It’s about involving entrepreneurs, developers, marketing professionals and even investors in the conversation.”

Along with the keynotes and panel discussions, other highlights of pii2012 include the Innovator Spotlight program where a select group of entrepreneurs will demo their technologies on stage and the Technology Showcase product expo.

Sponsors for pii2012 include ACT, Google, Xbox 360, Cooley LLP, TRUSTe, Ensighten, Personal, Experian, TrueRep, GeekWire, IAB Europe, Internet Identity Workshop, LunaWeb, Data 2.0 Summit , Online Trust Alliance, O’Reilly Media, Privacy Camp, ProgrammableWeb, Rapleaf, TechAmerica, VentureBeat, WTIA and Women 2.0.

For more information on the agenda and the speakers participating in pii2012, visit the conference website at

About SageScape
Privacy Identity Innovation and pii Labs are independently owned and produced by SageScape. Founded in 2003, SageScape is passionate about promoting innovation and exploring how technology impacts, and is shaped by, culture, policy and business. In addition to the annual Tech Policy Summit and Privacy Identity Innovation conferences, SageScape works on leading industry events for a variety of clients –ranging from early-stage start-ups to top global brands. To learn more, visit our sites at and You can also follow us on Twitter at @TechPolicy.

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