WordStream Announces New Webinar: How to Better Optimize Landing Pages for PPC

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WordStream Partners With Unbounce to Present New Webinar, “Learn How to Use Killer Landing Pages to Get Better PPC Results”

WordStream Inc., a provider of PPC management software and solutions, is partnering with Unbounce to present a new webinar, “Learn How to Use Killer Landing Pages to Get Better PPC Results,” live on Wednesday, May 23 at 1:00 PM EDT.

This free webinar, co-presented by WordStream founder and CTO Larry Kim and Unbounce’s Carlos del Rio, Director of Conversion Analysis & Digital Strategy, will demonstrate the importance of AdWords Quality Score Score and how to optimize your PPC landing pages for lower costs and better results.

Webinar attendees can expect to learn:

  •     Why you should care about Quality Score
  •     How Google calculates Quality Score
  •     How Quality Score impacts impressions, ad position and cost per click
  •     The keys to improving Quality Score through landing page optimization

Using better optimized landing pages for your PPC campaigns can lead to multiple benefits that increase your ROI: higher conversion rates, lower cost per click, reduced bounce rate and improved Quality Score and Ad Rank.

Learn how improved Quality Scores and optimized landing pages can deliver superior PPC results that will help grow your business. Sign up now to attend this free webinar, Learn How to Use Killer Landing Pages to Get Better PPC Results.

Previous Webinar: Google-Partnered Webinar on 3 Ways to Grow Your Business with AdWords

This co-presented webinar focused on demonstrating the benefits of PPC and Google AdWords advertising for small businesses, even those short on time and with small budgets. The presentation explored three successful models for managing Google PPC and discussed which models worked best for different business needs.

Webinar attendees learned how to:

  •     Evaluate their potential gains from PPC
  •     Discover three models for managing and executing a PPC program
  •     Identify the right path for their business

The Google webinar was presented by Howard Tung, Strategic Partner Manager of Google Channel Sales, and WordStream founder and PPC expert Larry Kim.

Using PPC as part of your marketing strategy can provide the traffic and increase in website conversions needed to boost your small business.

Learn how Google PPC can help grow your business. Click here for the recorded webinar of 3 Ways to Grow Your Small Business with Google AdWords.

About WordStream:

WordStream Inc. provides online marketing tools and PPC software that help marketers conduct better Google keyword research and get better results from their PPC and SEO efforts. WordStream’s PPC experts help deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search.

WordStream has garnered positive attention in the past for its free PPC tool, the AdWords Performance Grader, which evaluates users’ Google AdWords campaigns and provides suggestions for improvement. The pay-per-click advertising company WordStream also offers industry-recognized Google keyword tools influenced by the latest search trends in addition to PPC bidding software that helps businesses grow and drive better results. For more information, please visit us at http://www.wordstream.com

Contact
WordStream Press Contact:
Laura Taylor, 617-849-6124
VP of Acquisition
ltaylor(at)wordstream(dot)com

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