is Launched by an Unlikely Duo

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An unlikely duo releases a new online tool for families. includes goal setting, a rewards system, and private journal. It helps encourage good behavior and teaches basic budgeting and savings skills.

Marty and Michele are an unlikely duo. Marty has lived all over the world including Bangladesh, the UK and the US. Fifteen years ago, Marty was a studying computer information systems at Florida Atlantic University. He delivered pizzas. The driver’s side door of his car always jammed. That didn’t make delivering the pizzas any easier. Fifteen years ago, Michele was working and living in the Boston area. She had a successful career in accounting and her husband had a career in finance. She’d always lived in the northeast and ordered a lot of delivery pizza when the weather was too cold or snowy.

Fast forward to 2005. Michele and her husband had moved to South Florida to enjoy the gorgeous weather. Marty had graduated from college and was still living in the South Florida. Their paths crossed when they both worked at a start-up technology firm. The firm was developing a product to serve the investment advisor arena. Marty was head of technology and Michele worked on the business side. They ended up working closely together – the technology geek and the stuffy accountant.

As so often happens these days, both found themselves out of work in 2011 when the technology firm dissolved for a number of reasons. By then Marty had a two year old daughter and a son on the way. Michele was trying to figure out what to do next. Looking for work in this economy is a too familiar problem these days. Ever since Marty became a parent, he had been thinking about and researching how he was going to raise his kids. With his background in technology, he looked around for tools that would help. He couldn’t find anything that quite filled the bill. He came up with an idea to build something to help him and other families. In 2011, Marty and Michele met for lunch. He discussed his idea of developing a tool that parents could use to help them encourage a strong work ethic and good behaviors, teach kids basic budgeting, savings and time management skills, and provide a private way for families to chronicle life events. He also wanted something that allowed his whole family to see and participate in while keeping it private to the family members he chose– even his sister in Australia.

Soon after, the two collaborated. was born and has now launched. Both are in a business together that neither one of them could have ever imagined fifteen years ago or even three years ago. A few weeks ago, they were at a family fun festival making cotton candy for more than 1,500 kids. You should have seen Michele. She had sticky pink stuff all over her. Lesson learned: Make sure you get a shield when renting a cotton candy machine. and all that goes with it are a far cry from the stuffy accountant and the technology geek. In this economy, creativity and innovation rule the day for some.

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Michele Knowlton
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