Her long-form planning and buying experience will be invaluable as we are expanding rapidly.
St. Petersburg, FL (PRWEB) May 16, 2012
Direct Response TV veteran media buyer Shari Galanti has joined acquirgy as Sr. Media Buyer. Shari has 20 years experience in advertising sales and DRTV agency work. She most recently worked with Hawthorne Direct as their National Cable Long Form buyer. She also bought local markets including New York, Philadelphia, and Miami. Shari also has experience buying short form media. She will work with another acquirgy media expert from Hawthorne, Jeff Copsey.
She has worked on DRTV marketing campaigns for several industry leaders: Bose Audio, Guthy-Renker, Ideal Living, Lifestyle Lift, Oreck, Penn Foster Education, Time-Life, United Healthcare, and WellCare Medical Insurance.
“I’m very excited to be working with Shari once again,” said Copsey, VP Media Services. “Her long-form planning and buying experience will be invaluable as we are expanding rapidly, with more and more of our clients using the infomercial format,” added Copsey.
Also joining acquirgy recently are a number of search engine marketing specialists as the agency’s paid search business continues to grow, both with new clients and expanding services for current clients.
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability