Easy-to-Install EnduraMax™ Wall System Helps Volunteers Rehabilitate Transitional Housing Building for Homeless Youth

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New High-Performance Wall System Donated For May 16 Event in Washington, D.C. During AIA Expo

It’s exciting for EnduraMax to be a part of such an inspiring project where we can help create an environment in which young residents of this community can find the tools they need to be successful.

Oldcastle® Architectural, the largest producer of concrete masonry products in North America, has donated its new, easy-to-install EnduraMax™ High-Performance Wall System for the AEC Cares projectDC initiative to help build a transitional housing building for homeless youth in Washington, D.C.

The event is part of the annual AEC Cares project during the American Institute of Architects (AIA) Expo, in which an abandoned structure will be rehabilitated for a new Sasha Bruce Youthwork service-enriched transitional housing unit for homeless youths. Volunteers and local craftsman will come together May 16 for the renovation at 5032 D St. SE., using 320 square feet of EnduraMax Glen Gery Brick on the one-story living room addition of the building.

“It’s exciting for EnduraMax to be a part of such an inspiring project where we can help create an environment in which young residents of this community can find the tools they need to be successful,” said Michael Rohrer, product manager for EnduraMax.

The exterior wall system’s insulation, moisture management, durability and aesthetic appeal offer long-term performance benefits to the Sasha Bruce Youthwork, but the added appeal for the charity build is its ease of installation, according to Rohrer.

“EnduraMax offers a simple-to-install, ‘paint-by-numbers’ system that includes polystyrene insulation panels with pre-molded cells into which the brick is easily inserted,” Rohrer said. “The benefits that help professional masons improve their time and efficiency on the jobsite will be critical this week in helping volunteers work independently and quickly on the exterior walls of the living room.”

The wall system also features a specially-designed mortar that is easy to use. The combination of the EnduraMax elements creates an exterior that outperforms other cladding plus it offers a modern, innovative approach to masonry.

Sasha Bruce Youthwork plans to use the projectDC building as a hands-on training site and community service endeavor for the young people enrolled in their YouthBuild Program.

“The YouthBuild Program is an invaluable opportunity for young people to learn carpentry and construction,” said Rohrer. “We couldn’t be more proud to work alongside them as we install EnduraMax on the projectDC house.”

About Sasha Bruce Youthwork
Founded over 35 years ago by current executive director, Deborah Shore, the focus of the organization’s early work was to help young people sort out what brought them to the streets and help them reconnect to home. Originally known as the Washington Streetwork Project, the organization came to the attention of Evangeline Bruce, wife of Ambassador David Bruce, following the tragic death of their daughter, Sasha. Evangeline Bruce donated funds to start a youth shelter in memory of Sasha, who also had helped troubled youths, and in 1977, Deborah Shore opened Sasha Bruce House to provide struggling young people with a safe haven from the dangers of the streets. As the organization’s activities grew, the name changed to Sasha Bruce Youthwork.

About EnduraMax® by Oldcastle®
EnduraMax™ High Performance Wall System by Oldcastle® blends the best of both worlds. Five years of research, testing and development have resulted in a system that steps beyond masonry as you know it. EnduraMax offers masonry’s timeless beauty, but adds value to it with an energy-saving insulation barrier and built-in moisture protection. For more information, visit http://www.EnduraMaxWallSystem.com.

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Heather Tamol
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