Precipice Labs Announces FreezePaint, an iPhone App that Introduces a New Kind of Photography

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Powerful yet extraordinarily simple, FreezePaint introduces a compelling and unique approach to creating images. Created by a team of former Apple developers, Freezepaint is Photography, Remixed.

With FreezePaint, your creativity is your only limit... from complex visual effects trickery to fast and fun collaging, FreezePaint is the ultimate tool for ‘remixing’ the world around you into stunning new imagery that has never been seen before.

Escape the boundaries of traditional photography where one is limited to a single image from a single point in time. FreezePaint introduces something new, something different. The user need only point their iPhone/iPad camera and fingerpaint to choose which part of the live video feed he or she wants to freeze in place. They can then progressively add new elements - layering and refining - until they have created something awesome.

With FreezePaint the possibilities are endless. Put a friend’s face onto their dog’s body. Capture multiple key moments from a sporting event into a dynamic photo. Collage broad landscapes or tiny details into abstract art. Or create a story about an important occasion by ‘scrapbooking’ various elements from it into a single image.

FreezePaint was created by a team of former Apple developers led by Ron Brinkmann. A veteran of the feature-film visual effects world, Brinkmann was the Product Designer for Apple’s Shake compositing software and also worked on Apple’s Aperture photo-management system.

Says Brinkmann: “With FreezePaint, your creativity is your only limit... from complex visual effects trickery to fast and fun collaging, FreezePaint is the ultimate tool for ‘remixing’ the world around you into stunning new imagery that has never been seen before.”

FreezePaint eliminates the cumbersome method that most photo-compositing tools like Photoshop require where one must take multiple photos, load them into an application, generate masks, reposition elements, manage layers, etc., etc. In fact, FreezePaint is simple enough to make it an engaging toy even for young children - if they can point the camera with one hand and paint on the screen with the other finger, they can use FreezePaint!

FreezePaint features a full range of social sharing features, so it’s just a single button-press to show off one's creation to the world via Facebook, Twitter, Flickr or email… or all of them simultaneously.

Pricing and Availability

FreezePaint is available immediately for purchase through Apple's App Store (or by visiting http://www.freezepaintapp.com) at the introductory price of 99¢ (USD). Introductory pricing will end soon, after which it will become outrageously expensive. So you should buy it now.

Review copies are available to the media upon request.

Totally Cool Features include:

  • Paint to freeze, or Erase to remove previously frozen portions of an image.
  • Variable brush size for broad strokes or fine details.
  • ‘Shake’ to undo any brushstroke you decide you didn’t want.
  • Share images via robust integration with Facebook, Twitter and Flickr.

You can, of course, also email images to friends and family directly from within FreezePaint.

  • Share FreezePaint images to multiple social websites simultaneously.
  • Images will always be mirrored to your photo library.

System Requirements:

Any iPhone, iPad or iPod Touch with a camera, running iOS 4.2 or newer. Designed for iPhone, compatible with iPad.

Further Information:

Website:                     http://www.freezepaintapp.com
Sample Images:            http://favorites.freezepaintapp.com    

Contact:                     press(at)freezepaintapp(dot)com
Press Materials:     press.freezepaintapp.com        

iTunes Store Link:     http://itunes.apple.com/us/app/id509401824?ls=1

Twitter:                    http://www.twitter.com/freezepaint
Facebook:                    http://www.facebook.com/freezepaint

All Material and Software © 2012 Precipice Labs, a Los Angeles-based Software & Design studio. All Rights Reserved. Apple, the Apple logo, iPad, and iPhone, are registered trademarks of Apple Incorporated in the U.S. and/or other countries. Photoshop is a registered trademark of Adobe Systems Incorporated in the U.S and/or other countries.

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