Santa Barbara, CA (PRWEB) May 15, 2012
Today, Greenopia released an update to its popular green airline guide. Historically, the study is limited to only include airlines with a focus on US operation. But, due to popular demand, Greenopia has added 10 of the largest international airlines in its own separate green guide. Air France was the greenest overall airline of these international carriers that were studied, receiving a score of four out of four Greenopia leafs.
Other airlines that performed well include Lufthansa, easyJet, British Airways, and Virgin Atlantic, all of whom received 3 out of 4 Greenopia leafs.
“This study marks the first time that Greenopia has done a dedicated corporate analysis of the non-US brands of an industry,” said Gay Browne, Founder of Greenopia. “It was very interesting to see how these companies compared to their US counterparts based on the differing consumer preferences and environmental regulations.”
Greenopia collected data from airline annual reports and other publicly disclosed documents and measured the data against stringent environmental criteria. The criteria included fleet age, fuel consumption practices, carbon offsets, green building design, recycling programs, and organic, local and sustainable food items available onboard. Lastly, a rough life-cycle weighting by environmental impact of each criterion determined their weights in the study.
“Overall, the non-US airlines performed very similarly to the major US chains,” said Doug Mazeffa, Research Director of Greenopia. “The most fascinating differences were a much stronger prevalence of carbon offsets being offered to passengers overseas and a stronger commitment to biofuels.”
Greenopia employs its award-winning eco-analysis method to deliver actionable green-assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's range of targeted marketing methods to reach consumers making greener choices.
About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating and ranking of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To find out more, please visit http://www.greenopia.com.