These days globalization is at the top of the “wish” list for every major franchise and brokerage group because they want to attract and retain top producing agents... and those agents need global marketing in order to win trophy listings.
Camden, SC (PRWEB) May 15, 2012
Real-Buzz.com has added the MLS listings of both Mexico and Costa Rica, expanding its global property search to more than 70 countries.
“Cross-border real estate investment is a driving force in real estate markets globally. Although many buyers are coming to invest in the US, there is a growing trend for affluent Baby Boomers to buy properties south of the border for vacation and retirement.
“Real estate professionals in every country are seeking efficient marketing channels to reach buyers who are searching across borders, often all cash buyers at the higher end of the property market,” said Janet Choynowski, CEO of the Real Buzz Immobel Group.
“Our members truly appreciate the importance of International buyers in Mexico and we welcome Real-Buzz.com as a vital marketing channel for our members to effectively reach buyers from all over the world,” said Guadalupe Duran, President of FIABCI Mexico and international director of AMPI, the Mexico National Association of Real Estate Professionals.
Aleyda Bonilla, president of the National Costa Rica MLS CCCBR said, “Global marketing exposure is crucial for our members and we are thrilled to provide them with this unique opportunity to have their listings translated and show all over the world on Real-Buzz.com.”
“These days globalization is at the top of the “wish” list for every major franchise and brokerage group because they want to attract and retain top producing agents... and those agents need global marketing in order to win trophy listings,” Choynowski said.
Real-Buzz.com provides a unique global real estate portal where viewers can search and view properties in more than 70 countries, with the entire search and all property details professionally translated into their own preferred language.
“Chinese is the fastest growing language on the Internet and the Chinese are also enthusiastic buyers of international real estate.
It is now predicted that Chinese buyers alone will purchase US$50 billion of overseas property in 2012, more than US$40 of that outside the United States, so attracting international buyers is important for real estate professionals all over the world. Real-Buzz.com displays the listings from the US and more than 70 countries in both Mandarin and Cantonese,” Choynowski noted.
“For sellers in the United States, the International visibility Real-Buzz.com provides is important because foreign buyers spent $82 billion last year on US residential real estate.
“International buyer activity increased about 20% over the previous year, making home sales to foreign buyers one of the few bright spots in our real estate market,” Choynowski said.
When international viewers search for property on their local Google or other leading search engines using common search terms like “house for sale” or “real estate” in their own (foreign) languages, Real-Buzz.com holds top positions for popular cities including Miami, Fort Lauderdale, Pompano Beach, Sarasota, Orlando, Las Vegas, Dallas, Los Angeles and San Francisco.
Real-Buzz.com also holds top positions for English language searches for international destinations.
“We believe that Real-Buzz.com will prove to be a vital marketing channel enabling the professionals in Costa Rica and Mexico to effectively connect with interested US buyers,” Choynowski added. ”We are very pleased to add these popular locations to our growing coverage of real estate globally.”
The result of the merger last year between Immobel, the leading provider of globalization technology to the real estate industry and Real Buzz Media, the Real-Buzz.com portal combines the latest in social media features and a fully multilingual platform to create the leading global information exchange for real estate.
The Real-Buzz.com portal displays property listings from the largest Realtor® and MLS organizations including CRMLS (California) , MLSLI ( New York), MIAMI, Fort Lauderdale Realtors® , Las Vegas Realtors ®, AMPI (Mexico) CCCBR (Costa Rica) and FNAIM (France) all professionally translated into English, Spanish, French, Italian, Russian, Brazilian Portuguese, Chinese (Mandarin) and Chinese (Cantonese).
Under the Immobel® brand the company provides custom globalization technology, services and consultancy to real estate organizations, brokerages, technology vendors and franchise groups both in the United States and internationally.
The founder of Immobel, Janet Choynowski now serves as CEO of the Real Buzz Immobel Group.