Passenger and Rakuten Research Corporation Announce Business Alliance

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Passenger’s First Reseller in Japan to Offer Global Community Innovation and Insights


Rakuten Research has selected Passenger as its community partner because of its robust community platform, its wide range of capabilities, and its expertise in member engagement.

Passenger (, the leader in SaaS innovation community technology and services, and Rakuten Research Corporation, one of Japan’s premiere research agencies, announce a new business alliance. This partnership will allow Passenger to expand the distribution of its community platform to the Japanese market and Rakuten Research will exclusively offer the Passenger platform combined with community management services to its clients and affiliates to obtain insights from Japanese consumers in their local language.

Passenger’s CEO, Bahram Nour-Omid, states, “Rakuten Research is leading the charge in offering new and innovative research solutions to its clients to capture consumer insights and with this partnership Rakuten Research can now also extend Passenger’s platform and services to its clients. We are excited that Passenger’s innovation and co-creation tools will be available in Japanese and our partnership will enable Japanese brands to create engaging experiences with consumers and stakeholders while gathering rich, structured data to develop invaluable insights for business.”

Manabu Mori, CEO Rakuten Research, states, “Rakuten Research has selected Passenger as its community partner because of its robust community platform, its wide range of capabilities, and its expertise in member engagement. We are extremely excited to work with such a growing, successful company, and we’re enthusiastic about bringing the Passenger platform to Japan and offering this valuable solution to our clients.”

Partnership activities are being implemented and already several leading Japanese companies have expressed interest in the Passenger/Rakuten Research solution.

About Rakuten Research Corporation
As a group company of Rakuten, Inc. (JASDAQ) which is the leading e-commerce platform in Japan and one of the world’s leading Internet service companies, Rakuten Research, Inc. offers research services such as online surveys, utilizing the largest number of survey panels in Japan to deliver insightful research solutions for making decisions. Rakuten, Inc. provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staffs worldwide. For more information, visit:

About Passenger
Passenger innovation communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit

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Michael Schulz
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