It was a great collaborative effort by FUTURE-FARM and Kidrobot. Product launches are a great opportunity to leverage all available marketing channels. We are excited to have received recognition for this work,” said Ryan Tillett, Vice President of Future
Bozeman, Montana (PRWEB) May 16, 2012
FUTURE-FARM won the IAC award for their work on designer toy company Kidrobot’s product launch. Kidrobot, one of the world's leading designer toy companies, wanted to create a viral marketing campaign for a new Azteca-themed toy launch targeting toy enthusiasts of all ages. The toy launch was for Azteca-themed toys designed by well-known artists around the world. Kidrobot wanted to create a buzz around the toy launch using multiple marketing channels. Using a pre-launch and post-launch marketing approach FUTURE-FARM was able to build engagement before and after products were available on Kidrobot's website. The campaign leveraged Kidrobot's large social media following, paid marketing channels on search engines, paid marketing on social networks, mobile ads, high-end creative work, and a microsite with video chat to engage with the artists. Social media channels were used to get the audience to connect with each of the 14 artists and their designs.
“It was a great collaborative effort by FUTURE-FARM and Kidrobot. Product launches are a great opportunity to leverage all available marketing channels. We are excited to have received recognition for this work,” said Ryan Tillett, Vice President of Future Farm Inc.
About FUTURE-FARM Inc.:
Founded in 2004 FUTURE-FARM is a creative marketing agency focused on design, strategy, marketing optimization, and brand building. FUTURE-FARM works with companies in a wide array of industries and with brand-name clients throughout the U.S. Their “Science of Marketing and Art of Brand” philosophy is the innovation behind combining strategic market research and analysis with our award-winning design and development to deliver long-term success and “Always Fresh” results. For more information about FUTURE-FARM Inc. please visit http://www.FutureFarm.com
About the Web Marketing Association:
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.