Trout’s Fly Fishing is Pleased to Welcome Cabela’s to the Denver Front Range Community

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Cabela's is new to Colorado and while is may worry some local fly fishing outfitters, Denver-based Trout's Fly Fishing chooses to look at this news as welcomed competition.

The recent announcement that Cabela’s would enter the Colorado Front Range market (see Denver Post: has been creating significant amounts of worrisome debate amongst local fly-fishing retailers and outfitters. Anglers, however, seem to feel the entrance of Cabela’s will create more choice for them, and that freedom means happier fishermen and fisherwomen. At least one established local retailer thinks that is a very good thing.

“While many in our industry and sporting community may see this as a threat to the local retail base, Trout’s Fly Fishing sees this as a great opportunity to grow our sport” said Trout’s Fly Fishing owner Tucker Ladd. “I for one welcome Cabela’s into the Denver angling community, and look forward to their support in the continued effort to expand what I think is the finest outdoor activity imaginable. We have seen this brand have positive effects in other markets, and we trust that they will bring legitimacy and recognition to the abundance of angling opportunities in Denver and the greater Colorado region.”

With 2 stores slated to open in 2013 in the Denver area, it is a given that Cabela’s will have a noticeable presence to businesses and consumers alike. “It is up to each individual business to decide how to react in situations like these, and I can understand how some may be fearful of what this brand will do to the local fly shop base” adds Ladd. “Yet this is not the first time Cabela’s has looked at the Denver area for a new storefront, and we have been actively planning for this inevitable event for years now. We feel we have a strong brand presence in Colorado, and I am comfortable that the level of expertise, quality customer service and amazing product selection we offer will only further our goal of being the premier fly-fishing resource in the area. Trout’s is a Denver and Colorado brand through and through, and we trust that this change will only make us stronger and more relevant to the local fly fishing consumer.”


Located in a rehabilitated 50 year-old house on the corner of 6th Avenue and Marion Street in Denver, Trout’s Fly Fishing has been the Colorado fly angler’s second home for over a decade. Trout’s the finest in fly-angling equipment, accessories, and apparel, and houses the largest selection of flies on the Denver Front Range. Trout’s staff has a combined 75 years of fishing experience, and they’ve fly-fished across the United States and abroad – clients get the utmost combination of knowledge and friendly service at Trout’s Fly Fishing.


Cabela’s is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since their founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through their established direct business and their growing number of destination retail stores, they offer a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. They also issue the Cabela’s CLUB® Visa credit card, which serves as their primary customer loyalty reward program. Cabela’s is publicly traded on the New York Stock Exchange under the symbol CAB.

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