Exton, PA (PRWEB) May 15, 2012
At Streaming Media East, Scala, Inc. today announced integration between Polycom® RealPresence® Media Manager and the Scala Content Manager digital signage platform. Polycom and Scala are recognized as best-in-class software platforms and their integration provides a powerful combination which benefits companies of all sizes looking to deliver personalized experiences that communicate the right message at the right time.
The platform integration delivers video files from the Polycom enterprise video content management system to the Scala Content Manager based on user-defined rules and decisions, made within Polycom RealPresence Media Manager. The combination transmits metadata from Polycom to Scala Content Manager, enabling the Scala system to control content distribution and management across a digital signage network.
“We are privileged to partner with Polycom and have our best-in-class Content Manager platform for digital signage become Polycom-ready,” said Oscar Elizaga, Scala Senior Vice President, Americas. “We believe the integration of Scala with Polycom's enterprise video content management system will bring unparalleled benefits to our clients and reinforce the leadership position of both companies in delivering innovative solutions that help companies command attention.”
The Scala software platform drives content creation, management and distribution in digital signage networks. The software helps organizations reach large audiences in very targeted ways – at critical places such as points of decision and points of sale. With Scala software, organizations can transform markets by delivering personalized, memorable encounters with digital signage wherever consumers or employees are located.
Polycom RealPresence Media Manager streamlines the processes, devices and technology required to distribute media effectively over existing IT infrastructures. The automated, end-to-end solution supports the complete content lifecycle of all video meeting assets – from video capture to content management to viewer access to delivery across networks – regardless of source or format.
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.