Appia Launches Pay Per Install App Advertising for Google Play as Company's Network Surpasses 500 Million Mobile Consumers Worldwide

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World's largest open app marketplace shows strong 250% growth in last twelve months, while delivering more than 15 million sponsored app downloads

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“Now that they are offering support for Pay Per Install directly through the Google Play Store, Appia is going to become an even bigger part of our success,” said Andy Gilbertson, vice president of marketing, PerBlue, a mobile and social gaming company.

Appia, the world’s largest open app marketplace, today introduced advertiser support for Google Play and a new Pay Per Install advertising service, which is delivered across the company’s massive global app distribution network. Through the Appia Ad Network, which provides developers with the ability to target more than 500 million mobile consumers worldwide, Android publishers can now drive user activations through Pay Per Download, Pay Per Install and organic Carrier App Store downloads. Developers and publishers can signup at http://advertising.appia.com.

Since the launch of its pay per download service in April of last year, the company has increased the reach of its network by more than 250%. Appia has also forged relationships with major distribution partners across leading carriers, mobile publishers, ad networks, and app monetization platforms, delivering more than 15 million sponsored app installs over the last twelve months, while driving more than 25 million total app downloads per month and more than 400 million app downloads since inception.

“Over the past twelve months, we’ve seen proof of our open app marketplace platform strategy with the explosive growth of our user base. This growth has allowed Appia to identify a major opportunity helping publishers and advertisers improve customer targeting, acquisition, and retention,” said Jud Bowman, founder and CEO, Appia. “Our robust advertising network now represents one of the largest platforms available to developers for targeted user acquisition, and we’re excited to announce support for Google Play along with expanding the services designed to promote and facilitate downloads, while vastly improving ROI and advertising effectiveness.”

“Over the last few months, Appia has driven a significant number of high quality players to both Parallel Kingdom and Parallel Mafia. Their network has become a substantial part of our user acquisition strategy,” said Andy Gilbertson, vice president of marketing, PerBlue, a mobile and social gaming company. “Now that they are offering support for Pay Per Install directly through the Google Play Store, Appia is going to become an even bigger part of our success.”

With the launch of Google Play support, Appia now offers developers a wider range of benefits:

  •     Flexibility to run both Pay Per Download and Pay Per Install campaigns
  •     A closed loop marketing system, reporting on conversion rates and eCPI/CPD by campaign, country and device
  •     Easy install tracking via an In App API or through Server to Server integration
  •     Robust Geographic & Device targeting
  •     Online reporting shows campaign activity broken down by platform, device and geography; giving developers insight into where their campaign is driving app downloads

All of Appia’s install traffic is non-incentivized, delivering higher quality, more engaged users The company’s performance based advertising network provides a way for developers to attract highly engaged mobile users looking to discover new apps, along with the ability to buy ads for on-deck placement on more than 50 major operators and portals globally including Vodafone, Vodacom, Telcel, America Movil, Claro, Comcel, Myxer and Zedge.

Over the past 12 months, Appia has helped leading advertisers such as Fiksu, ngmoco, Priceline, Gameview Studios, Amazon, MocoSpace, Pocket Gems, PerBlue, Blue Lion, Big Fish Games, and many others successfully acquire new mobile users.

About Appia
Appia is the world's largest open app marketplace and white label storefront platform, delivering paid, free and sponsored app downloads to over 500 million users around the world. Ranked #15 on the Wall Street Journal’s 2011 Top 50 Venture-Backed Companies, Appia provides application distribution and marketing solutions for developers including Crowdstar, Mocospace and Gameview Studios, and distribution partners including América Móvil, Vodafone, Samsung, Telcel, Zedge and Myxer.

Appia is headquartered in Durham, NC. For more information, please visit http://www.appia.com or follow @Appia.

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