SpyderLynk Sweetens Participation in U.S. Postal Service Direct Mail Promotion

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Offers additional discount for use of SnapTags that enable immediate consumer shopping and purchasing experiences

We’re delighted to offer our mobile shopping and commerce technology to direct mail marketers during the Postal Service’s summer promotion,” said Nicole Skogg, SpyderLynk Founder and CEO.

SpyderLynk, a leading marketing technology company and creator of the SnapTag™, today announced that it will be encouraging participation in the U.S. Postal Service’s 2012 Mobile Commerce and Personalization Promotion by offering its Buy-it-Now Mobile Commerce SnapTags to direct mail customers during the summer promotion. The Postal Service promotion is intended to reinforce direct mail’s continuing relevance as a marketing channel.

The Postal Service’s 2012 Mobile Commerce and Personalization Promotion offers direct mail customers a discount on Standard Mail and First-Class Mail letters, cards and flats that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized Web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized Web page uniquely tailored to the mail recipient and accessible by a personalized URL.

As an added incentive, SpyderLynk is offering a 10% discount to the Postal Service’s direct mail customers that choose SnapTags for their campaigns.

“We’re delighted to offer our mobile shopping and commerce technology to direct mail marketers during the Postal Service’s summer promotion,” said Nicole Skogg, SpyderLynk Founder and CEO. “Buy-it-Now SnapTags provide a turnkey solution to engage consumers in a powerful and highly interactive way and convert those direct mail prospects into customers. For direct marketers, mobile provides a new channel to add names to their databases, reduce acquisition costs, and increase ROI.”

According to U.S. Postal Service literature, "mobile technologies continue to be one of the fastest growing marketing sectors, and marketing resources will be increasingly diverted to this medium. As technology changes the marketing landscape, the Postal Service must ensure that direct mail continues to be a relevant part of the marketing mix. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, the Postal Service can fundamentally improve the long-term value of the product which will provide substantial benefits in future years."

SpyderLynk’s Buy-it-Now Mobile Commerce SnapTag is a proprietary 2D Mobile Barcode solution enabling marketers to simply, yet elegantly, activate mobile shopping and commerce engagements. Consumers with smart or standard camera phones can use Mobile Commerce SnapTags featured on direct mail to activate a shopping experience or a purchase engagement. SpyderLynk’s mobile commerce solution packages together shopping templates, transaction processing, a mobile wallet function, social shopping tools and fulfillment capabilities making programs simple and easy to implement.

Buy-it-Now SnapTags offer much more than the more traditional QR code because marketers have the ability to fully brand SnapTags with logos and or meaningful icons turning them into interactive marketing tools – compared to the Rorschach-looking black box QR code. Additionally, while QR codes must be scanned with an app to begin a dialogue, with SnapTags, consumers only need a camera phone to begin a mobile interactive dialogue and no app is required, meaning they can be accessed by virtually anyone with a mobile phone. What’s more, SpyderLynk’s smart marketing platform allows marketers to deliver highly targeted mobile campaigns and measure results with pinpoint accuracy.

Customer registration opens May 1, 2012 and the promotion period is from July 1, 2012 through August 31, 2012. For more information about the Postal Service promotion please visit: USPS Mobile Commerce & Personalization website.

About SpyderLynk
SpyderLynk is a mobile activation and marketing platform company. SnapTags, Social SnapTags and Buy it Now SnapTags are SpyderLynk’s proprietary 2D Mobile Barcode solutions enabling marketers to use meaningful logos and icons as interactive marketing tools. Consumers with smart or standard camera phones can use SnapTags placed on packaging, advertising, signage or screens. A smart, algorithm-driven platform powers campaigns ranging from simple to sophisticated accelerating purchase cycles and driving marketing results. Brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others are using SnapTags and Social SnapTags to activate best in class marketing and accelerate their social connections. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com. Follow us on Facebook, Twitter and through the #SnapTag hashtag.

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Melodye Demastus

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