digitalbox acquires online data and voucher code specialist AJinteractive

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Acquisition will affirm digitalbox as one of the UK’s leading performance marketing organisations.

This is a very exciting opportunity to establish digitalbox as a serious European player.

digitalbox (Europe) Limited, the fast growing performance marketing business backed by Internet Entrepreneurs, Bill Dobbie and Martin Higginson, through their investment company M Capital Investment Partners LLP is pleased to announce the acquisition of AJinteractive Limited, the operator of discount code site PromoCodes.co.uk, LeadBooster.co.uk, ActiveYou.co.uk, and OnlinePaydayLoans.co.uk.

This deal sees the Attinger family; the owners of the AJinteractive business become significant shareholders in the enlarged digitalbox group. Alex Attinger will join Sam Higginson as Joint CEO; David Attinger will take up the role of Non Executive Chairman; David Marks, a partner at M Capital; and Bill Dobbie will represent the interests of M Capital Investment Partners as Non Executive Director. digitalbox will also relocate its offices to Bath as part of the transaction.

"I am pleased to be joining Sam and the team at digitalbox, and am enthused at their relocation to the historic City of Bath. The deal greatly increases our expertise, and knowledge, as well as giving us access to additional resource for our continued growth," explains AJinteractive CEO, Alex Attinger.

The acquisition will see digitalbox begin to position itself as one of the UK’s leading and fastest growing performance-marketing organisations. The business currently delivers performance marketing solutions to a number of leading clients, including Visa, O2, Bupa, Groupon and Mini.

Sam Higginson, joining Jt. CEO, continues: ‘This is a very exciting opportunity to establish digitalbox as a serious player in this sector. We have a clear focus to generate quality traffic and nurture online customer data, through a clever mix of search techniques, lead generation and targeted email marketing."

Bill Dobbie, Non Executive Director said; “Performance marketing is clearly a fast growing sector in which we want to play. Backing the guys at digitalbox, which now includes the AJinteractive team, puts a marker in the sand as to our commitment to this business and this exciting new digital business sector. We are excited at the opportunity of backing bright young talent and to what digitalbox can become over the coming months and years."

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Sam Higginson
digitalbox (Europe) Ltd
01225 787151
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