Crossville, Tenn. (PRWEB) May 15, 2012
Crossville is launching "Laminam By Crossville," a full line of lean profile, large format ceramic tile products. This important new offering comes through an exclusive distributorship with Italian manufacturer Laminam, a division of Systems Group. Under the agreement, Crossville is the sole source for Laminam's 3+ products—innovative, 3mm-thick surfacing tiles—throughout the U.S. The distribution agreement is effective immediately, with product availability anticipated by (---date--).
"This is a landmark distributorship and another example of Crossville's commitment to meeting the needs of the U.S. market," states Crossville President and CEO John Smith. "We observed our customers' growing demand for large format, thin slab tile, so we searched the globe to source the best products that would appeal to the American aesthetic and match the Crossville quality standard."
Laminam By Crossville products, each selected expressly for the U.S. market, are suited for interior wall installations and may be used for surfacing on an array of interior products as well. As Smith explains, the tile is produced with a basic slab construction reinforced by fiberglass mesh applied to the back with adhesive to give the extremely lean profile durability, versatility and "unparalleled technical performance."
"This is a major advancement for the U.S. market," Smith continues. "Laminam By Crossville products open countless design possibilities. The thin profile and superior durability invite innovative field applications for the architectural and interior design communities, as these large tiles are very simple to work with and install."
Crossville's responsible sourcing will ensure inventories are maintained so that Laminam By Crossville selections are readily available for American specifiers. As Smith states, the partnership with Laminam reflects "true synergy and smart international procurement" to "not just meet but lead" domestic demand for the most cutting edge products available globally. Laminam’s CEO, Alberto Selmi, concurs.
“Crossville’s commitment to quality, excellent logistics team and established relationship with the A&D community make this partnership truly ideal. We are excited for Laminam By Crossville to launch in the U.S. market,” shares Selmi.
About Crossville, Inc.
Crossville, Inc. manufactures award-winning Porcelain Stone® and Design Solutions™ tile, as well as Natural Stone Collections for both residential and contract applications. The company offers Laminam By Crossville large format, thin slab tile through an exclusive U.S. distribution agreement with Systems Group's Laminam division. Known for leading innovation, Crossville is a company of “firsts” for the U.S. tile industry: first to produce large format (24"x24") tile on site, first to manufacture tile with certified recycled content, first to develop the Tile Take-Back™ Program for recycling fired porcelain tile and first to achieve certification of its waste recycling programs and become a net consumer of waste. For more information on Crossville, visit crossvilleinc.com.
About Laminam S.p.A.
Laminam S.p.A. is the world leader in the manufacturing of large format, lean profile ceramic surfacing products. A consolidated division of Systems Group, the company utilizes an advanced, fully automated production process to create the largest, thinnest ceramic slab products available worldwide. Through an exclusive agreement with Crossville, Inc., Laminam's products are sold in the United States as "Laminam By Crossville."