Fashion Week El Paseo™2012 Wows Record Audiences - The Largest West Coast Fashion Week Featured Nightly Runway Excitement and Glamorous Fun

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The 2012 Fashion Week El Paseo™, produced by Palm Springs Life magazine, which took place March 16-24 set a new record for fashion excitement and runway thrills during the 7th annual event held in the dazzling Southern California desert resort city of Palm Desert.

“The economic impact, excitement, and enthusiasm generated by Fashion Week El Paseo™ clearly reached a new benchmark in 2012,” said Ruth Ann Moore, City of Palm Desert economic development manager.

The 2012 Fashion Week El Paseo™, produced by Palm Springs Life magazine, which took place March 16-24 set a new record for fashion excitement and runway thrills during the 7th annual event held in the dazzling Southern California desert resort city of Palm Desert.

For nine exciting days and nights, Fashion Week El Paseo™ presented the best of West Coast fashion design with a stellar line-up of high energy runway shows by celebrated designers, festive pre-event receptions, and one-of-a-kind trunk shows throughout the week.

Fashion Week El Paseo™ has established itself as the premier West Coast consumer-driven fashion experience showcasing the newest collections by top designers, as well as fresh cutting-edge style by emerging designers. The event has grown in attendance and media coverage throughout the past seven years with 2012’s attendance reaching 11,140, an increase of 19.2% from 2011. This represented an economic impact to the local community of $2,940,960.

In addition, the promotional value to the community in public relations, broadcast, and print/online advertising was valued at over $1,801,367.00.

“The economic impact, excitement, and enthusiasm generated by Fashion Week El Paseo™ clearly reached a new benchmark in 2012,” said Ruth Ann Moore, City of Palm Desert economic development manager. “We are thrilled to be the host city for this major West Coast fashion event.”

Fashion Week El Paseo™ also raises funds for local nonprofit organizations, benefitting nearly 23 charities with nearly $100,000 accumulatively.
The 2012 Fashion Week El Paseo™ featured numerous notable highlights including:
The Best of Saks Fifth Avenue’s Spring 2012 Collection
Featured Designer Lloyd Klein -- The Parisian Los Angeles-based designer debuted his “LKLA” and “LKBH” collections of contemporary sportswear and presented his evening couture, followed by a trunk show the following day.
The Stars of Project Runway - This thrilling event featured seven Project Runway winners and all-stars from the wildly popular TV show Project Runway. A public trunk show by all seven designers kept the Project Runway excitement going through the next day.

Debut 2012 of The Fashion Institute of Design and Merchandising (FIDM) – This runway show featured the next generation of emerging designers from FIDM in Los Angeles.
Featured Designer Anthony Franco -- This talented designer, who has dressed Angelina Jolie and Cameron Diaz, presented his striking new men and women’s wear collection for Spring 2012.

Mark Zunino, Designer of the Week – Fashion Week El Paseo™ concluded with a dazzling runway show by couturier Mark Zunino who presented a spectacular collection of evening wear that evoked timeless Hollywood glamour.

For more information on Fashion Week El Paseo™ visit http://www.fashionweekelpaseo.com. Follow us on Facebook : facebook.com/fashionweekelpaseo and Twitter: twitter.com/elpaseofashion
Fashion Week El Paseo™ was presented by Integrated Wealth Management with the sponsorship support of the City of Palm Desert, El Paseo Merchants Association, Land Rover of Rancho Mirage, Bebe, Time Warner, El Paseo Jewelry and Valley View Dental.
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Palm Springs Life is the essential lifestyle magazine for the greater Palm Springs communities, offering richly drawn celebrity profiles; intelligent features on contemporary culture, art, architecture, and lifestyle trends; a who’s who on the desert’s vibrant social scene; and the ultimate guide for what to do, where to go and what to wear. Palm Springs Life has enriched the lives of residents and visitors from around the world for more than 50 years, a rare feat in publishing.

Palm Springs Life is published by Desert Publications Inc., which also produces lifestyle magazines and visitor publications in Pebble Beach, New Mexico, Houston, Newport Beach, and other West Coast destinations.

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Lydia Kremer
Vortex PR
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