As more American men become overweight or obese, industry demand expands
Los Angeles, CA (PRWEB) May 16, 2012
The Plus-Size Men's Clothing Stores industry has achieved significant growth over the past decade as retailers increasingly tap into this growing market. Commonly referred to as big and tall men's clothing, the industry sells apparel tailored for men with a waist size of over 40 inches or men that are over six feet two inches tall. As a result, says IBISWorld industry analyst Caitlin Moldvay, “Industry demand is partly correlated with trends in the obesity rate.” Over the past three decades, the percentage of American men that are overweight or obese has steadily risen to a current 73.9%, according to the Journal of the American Medical Association, a factor which has expanded the industry's core market. In spite of this, the industry was unable to avoid the adverse effects of the Great Recession; with heightened unemployment and decreased disposable income, spending on industry apparel contracted, and revenue fell 3.1% and 2.8% in 2008 and 2009, respectively. As a result, over the five years to 2012, industry revenue grew at an average annual rate of 1.8% to an estimated $3.5 billion.
Since the recession, however, the industry has achieved strong growth. In 2012, industry revenue is forecast to rise 6.0%, significantly faster than general men's apparel. In part, this growth is due to an increase in the industry's core target market, as well as improving economic conditions. Furthermore, says Moldvay, industry retailers are increasingly expanding their selection of items to include a wider array of designer and higher-quality apparel items, which has generated strong revenue growth for an industry traditionally dominated by casual clothing. Major players Casual Male Retail Group, JCPenney Corporation and The Men’s Wearhouse have begun to offer higher-quality lines of plus-size clothing to capitalize on this growing trend. Though they are the largest firms in the Plus-Size Men's Clothing Stores industry, these three companies control only about a third of total industry revenue.
Over the next five years, industry revenue is forecast to rise. Strong growth prospects for the industry will result from a projected rise in the nation's obesity rate. According to the Center for Human Nutrition, by 2015, 75.0% of adults are expected to be overweight or obese; of this share, 41.0% are expected to be obese. As a result, demand for big and tall men's clothing is expected to increase strongly over the next five years. Furthermore, industry retailers are also expected to increasingly diversify their product lines to include a greater array of lifestyle items such as furniture and travel accessories, a trend that is expected to boost profit margins for the industry. For more information, visit IBISWorld’s Plus-Size Men's Clothing Stores report in the US industry page.
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IBISWorld industry Report Key Topics
This industry includes brick-and-mortar retailers that specialize in plus-size men’s clothing, which is commonly referred to as big and tall clothing. This category includes apparel that is proportioned specifically for men with a waist size of over 40 inches or a height of six feet two inches tall.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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