We didn’t want a brand that was restricted by the imagination of only a few individuals. We wanted our brand to appeal to everyone and feel like it was owned by everyone collectively
Fresno, CA (PRWEB) May 16, 2012
Independent clothing brand, Inner City Threads has launched their online store after six months of development and collaboration. Inspired by lifestyle, music, art, fashion and culture, Inner City Threads line is conceptualized by local designers from cities including Fresno, San Francisco and Los Angeles. Designs are printed on the best fitting, high quality apparel and feature both a men’s and women’s line. “We didn’t want a brand that was restricted by the imagination of only a few individuals. We wanted our brand to appeal to everyone and feel like it was owned by everyone collectively,” said Catherine Curry, one of the company’s founders.
The Inner City Threads brand is based on the company’s concept of “community,” aiming to identify with local artists while providing support to organizations that serve the less fortunate within urban communities. The company actively seeks out and works with local graphic designers and artists, giving them an opportunity to express themselves through art while participating in profits from the clothing line. Building on the brand’s “community” theme, Inner City Threads enables customers at checkout to select an organization from a list that currently includes the Poverello House in Fresno, California, the Raphael House in San Francisco, California and the Union Rescue Mission in Los Angeles, California to receive 30% of each product purchased. Michael Macias, one of the company’s founders noted, “There are many organizations that do great work on a global scale, but we really wanted to focus our attention on those who need help in our own backyard. These are our communities, our friends, our family and we believe charity should start at home. As our brand grows, we’ll continue to add organizations across the nation serving the less fortunate.”
The brand, created by entrepreneurs Catherine Curry, Vatsana Rajaphangkhy and Michael Macias, fills a need for an urban fashion brand that is stylish while being affordable and socially responsible. The brand recently added a collection of unique scarves and trend-setting watches to their line. Inner City Threads is currently working on expanding their men’s and women’s lines to compliment their existing product. “At the end of the day, Inner City Threads is committed to being an icon in the fashion industry while serving as a role model in the community,” said Vatsana Rajaphangkhy, one of the company’s founders.
To view their line, please visit