MetaDesign Creates Brand Platform and Visual Identity for Inktank and Ceph

Share Article

New brand positions Inktank to deliver the future of storage.

News Image
"MetaDesign recognized the unique challenges of this project and provided a process that positioned both brands for success.”

MetaDesign, a global branding and design firm, today announced its role in developing a brand platform, name and visual identity for two exciting new brands: a new brand platform and visual identity for Ceph, an open source distributed storage system, and Inktank, which will provide support, services, and consulting for this revolutionary new cloud storage solution.

MetaDesign created the brand core “The Future of Storage” for Inktank to express the bold vision that Ceph has the power to transform infrastructure. Matched with the common core values of innovative, empowering, idealistic and passionate, the new Inktank and Ceph visual system - each distinct, yet complementary identity systems that work in harmony with one another - communicate the goal of delivering innovative product solutions that enable business transformation. The unique identities were transformed into powerful visual and verbal identity systems realized on two new websites, as well as business and tradeshow applications.

“The challenge for a firm like ours was in creating two complementary brands to live in a dynamic new space: enabling massively scalable distributed storage, with unique audiences and communications needs. We analyzed the brand, business, and audience relationships of Inktank and Ceph to distinguish business support and consulting from open source developer and open source community experiences,“ said MetaDesign Strategy Director Sean Ketchem, PhD.

“MetaDesign recognized the unique challenges of this project and provided a process that positioned both brands for success,” said Bryan Bogensberger, President and COO of Inktank. “Their methodology helped us clarify the relationship between Inktank and Ceph and bring ‘The Future of Storage’ to life.”

About MetaDesign
MetaDesign is a global branding firm with offices in San Francisco, Beijing, Berlin, and Zurich. MetaDesign creates brand strategies, identity systems, and digital interfaces for emerging businesses, cultural institutions, and global enterprises, including the San Francisco Ballet, Sony, Four Seasons, and McAfee.

About Inktank
Inktank is the company behind Ceph, the massively scalable, open source, distributed storage system. Launched by some of the leading developers of Ceph, Inktank's mission is to help organizations fully leverage the transformative power of Ceph to decrease storage costs, increase operational flexibility and free themselves from restrictive and expensive proprietary storage systems. Inktank provides best-in-class professional services and support offerings to enterprises, service providers, and cloud platforms. Please visit for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sean Ketchem
415.593.1528 228
Email >
Visit website