Marion, OH (PRWEB) May 17, 2012
A recent study shows that 80% of residents in Marion, Crawford & Morrow Counties use the print yellow pages first when looking for local business information.
The study, conducted by ITM Marketing (Coshocton, OH) in May 2012, covered cities including Marion, Bucyrus, Prospect, Caledonia, Cardington, Crestline, Marengo, Edison, Galion and Mount Gilead. The study was initiated by Haines Publishing, Inc.
Residents were asked if they used the internet or the local yellow pages first when searching for a local business. The study showed 76% used the yellow pages first in Marion, 88% in Bucyrus, 80% in Prospect, 88% in Caledonia, 75% in Cardington, 80% in Crestline, 75% in Marengo, 75% in Edison, 84% in Galion and 77% in Mount Gilead.
“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find businesses.”
Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes nearly one million telephone directories across central Ohio and New York. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.