Although search marketing, and online marketing in general, have been growing exponentially in the past few years, many small businesses, and especially non-profits, area unaware of the benefits of online marketing
Chicago, IL (PRWEB) May 15, 2012
OneIMS, a Chicago search marketing and integrated marketing company hosted an informative seminar on the topic of web marketing at Harper College. The event, coordinated and co-hosted by HandsOn Tech, a local organization that brings valuable tools to non-profits in the form of technology, and Harper College’s Continuing Education Program, brought together a diverse audience including sales and marketing representatives from both non-profits and for-profits organizations in the Chicagoland area.
The seminar, focused on the elements of an effective online marketing campaign, opened up the minds of attendees to the widespread use of online marketing as part of a holistic marketing strategy. Common questions included: when is it time to seek professional help, what is an adequate budget for search marketing, is social media a wise investment for small organizations? “Although search marketing, and online marketing in general, have been growing exponentially in the past few years, many small businesses, and especially non-profits, area unaware of the benefits of online marketing,” explains Bijoy Samuel, Director of Business Development at OneIMS.
The 90-minute seminar, held on May 9th at Harper College’s satellite campus in Schaumburg, was part of a series of seminars put on by OneIMS and HandsOn Tech on the topic of marketing for small businesses and non-profits. “We are delighted to partner with HandsOn Tech to bring awareness of trends in the marketing world. With the growing role that the internet has in our lives, it’s important that small businesses and non-profits step up their online presence. Whether it’s through paid search marketing, organic search engine optimization or social media, there are a lot of cost-effective options that can boost online exposure for any business or organization,” adds Samuel.
During the seminar, Samuel presented online marketing ideas and strategies specifically beneficial to small business owners, non-profits and organizations with limited budgets. “It’s amazing to see how many business owners and organizations undervalue their website and online presence,” admits Samuel. “While I’m not advocating that traditional marketing should be halted, it’s important for small businesses and organizations to re-evaluate how to reach their target audience. More than likely, their target audience is surfing the web and on social media sites,” advises Samuel. “As Chicago marketing consultants, it’s our job to help our clients reach their potential,” expresses Samuel.
Attendees valued the strategies presented and were eager to learn more. During a short Q and A session, attendees were able to ask questions. “It was impressive to see the variety of questions that we got,” says Samuel. From the very basic of how can social media really help me to how much of my marketing budget should be allocated to online marketing, participants were captivated with the topic.
OneIMS plans to host similar events in the future as well as lectures on the various topics of marketing in the 21st century.
OneIMS, a Chicago-based integrated marketing and online marketing agency, specializes in helping small to medium sizes businesses build their online and off-line presence through integrated online marketing strategies including search marketing, paid search marketing and a strong web presence. OneIMS is a nationally top-ranked search engine optimization and web design company. To learn more about OneIMS and their services, visit http://www.OneIMS.com or call 1-888-ONE-IMS-1.