MATCH Hospitality AG appoints Great Atlantic Travel and Tour as Authorized Sales Agent for the 2014 FIFA World Cup™ Hospitality Programme in Canada

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MATCH Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality Programme, has appointed Great Atlantic Travel and Tour as an Authorized Sales Agent in Canada for the sale of the Official Hospitality Programme of the 2014 FIFA World Cup Brazil™ and the FIFA Confederations Cup 2013. Official Commercial Hospitality Packages are being offered by Great Atlantic Travel and Tour to corporations and individuals based throughout Canada.

Match Hospitality

Match Hospitality

MATCH Hospitality AG has created a global network of Sales Agents, each appointed in a specific territory (or territories), to market and sell the FIFA Hospitality Programme on its behalf. Unprecedented in the history of the industry, the network now consists of more than 30 agents which cover over 80 countries worldwide. The selected companies have excellent reputations, a strong client base and dedicated teams of seasoned hospitality professionals.

From 12 June to 13 July 2014, Brazil will welcome the best 32 teams in the world for the greatest football tournament ever staged. The 2014 FIFA World Cup Brazil™ promises the most intoxicating mix of geographic and cultural diversity, supreme football and unparalleled enthusiasm and passion for the beautiful game.

The FIFA Hospitality Programme offers clients premium tickets bundled together with a wide range of services such as facilities at the stadiums (including private suites and lounges and marquee tents), gourmet catering, preferential parking, entertainment and gifts.

MATCH Hospitality AG has developed five separate categories of hospitality, and four types of series, that will suit the needs and expectations of corporate clients, groups and families. Services will range from private dining, business to business platforms to informal settings for groups and families with prices from $700 per person. Great Atlantic Travel and Tour will also offer optional additional services including international flights, tourism activities, accommodation and transportation in Brazil.

Jaime Byrom, Executive Chairman of MATCH Hospitality commented: “MATCH Hospitality is delighted to announce this partnership with Great Atlantic Travel and Tour, a company with an outstanding track record in the global marketing of sports and football in particular. We are convinced that Great Atlantic Travel and Tour is best positioned to optimally market our large range of hospitality packages in Canada.”

John Martin, CEO of Great Atlantic Travel and Tour: “We are very pleased that MATCH Hospitality AG has selected Great Atlantic Travel and Tour as an Authorized Sales Agent for Canada. Great Atlantic Travel and Tour has been serving the public since 1981 in all aspects of travel specializing in domestic and international sporting events. Our reputation as a highly ethical supplier is built upon a wealth of experience and dedication to customer service. Whether our client is an individual traveler or a Fortune 500 company, we work diligently to accommodate their specific needs and to create memories that will last a lifetime.”

2014 FIFA World Cup Brazil™ undoubtedly will set a new standard as the largest and most exciting in the history of the competition. Early demand for information indicates an overwhelming interest in travelling to Brazil to attend the FIFA Confederations Cup in 2013 and the 2014 FIFA World Cup Brazil™.

Great Atlantic Travel and Tour is releasing International Travel programmes to Brazil that will provide corporations, families or individuals with a custom sports vacation that’s an exact fit for their respective taste, time and budget. Clients will be able to create a signature package incorporating multiple host cities and any number of exciting options.

Details about the Official Hospitality Programme for the 2014 FIFA World Cup Brazil™ are available at: http://hospitality.fifa.com/en.

About MATCH Hospitality and the FIFA Hospitality Programme:
FIFA appointed MATCH Hospitality as the worldwide exclusive rights holder of the FIFA Hospitality Programme including the FIFA Confederations Cup South Africa 2009 and the 2010 FIFA World Cup in South Africa™, the FIFA Women´s World Cup Germany 2011™, the FIFA Confederations Cup 2013, the 2014 FIFA World Cup Brazil™ and the FIFA Women’s World Cup 2015™. On 1 November 2011, FIFA and MATCH Hospitality announced an extension to the appointment for the 2018 and the 2022 FIFA World Cups™, as well as for the FIFA Confederations Cups in 2017 and 2021 and the FIFA Women’s World Cups™ in 2019 and 2023. The appointment encompasses both the sale of hospitality packages on an exclusive worldwide basis and the operations of the FIFA hospitality programme.

MATCH Hospitality is the only company worldwide that is officially authorised by FIFA to offer and guarantee exclusive hospitality packages for every match of the FIFA World Cup™ directly or through its appointed sales agents.

MATCH Hospitality AG is based in Zurich with offices in Johannesburg and Rio de Janeiro and the company’s shareholders are Byrom Holdings PLC, Dentsu Inc., Infront Sports & Media AG, The Bidvest Group Limited and Winterhill Investments Limited.

About Great Atlantic Travel and Tour:
Great Atlantic Travel and Tour has a long and successful track record in the history of organizing travel to major sports events. Year after year, its clients acknowledge the best services and flexible programs, experiencing the host cities of their choice.

Great Atlantic Travel and Tour was an Official Travel Agent for 1994 FIFA World Cup™, USA, 1998 FIFA World Cup™, France, 2002 FIFA World Cup, Korea and Japan™ (USA official operator) and 2010 World Cup™, South Africa™. Great Atlantic Travel and Tour was an Official Hospitality Agent for the 2006 FIFA World Cup™ in Germany.

More Information:
Sports travelers interested in learning more about travel options to experience either the FIFA Confederations Cup 2013 or the 2014 FIFA World Cup Brazil™ should contact Great Atlantic Travel and Tour at 1-800-888-8233 or visit their website at http://www.GreatAtlanticTravel.com.

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Michelle Yeager

Andreas Herren, Media Officer