Shell Vacations Hospitality Earns Second Consecutive AMA Phoenix Award for Black Friday Campaign

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Shell Vacations Hospitality won two awards at the 2012 AMA Phoenix Spectrum Awards, including honors in the Interactive Online/Microsite category for the Black Friday Campaign and Interactive/Online Website E-Commerce for its website redesign.

We are honored to accept these prominent awards from AMA Phoenix

Shell Vacations Hospitality (SVH) is excited to announce the receipt of two AMA Phoenix Awards for its Black Friday Campaign and site redesign. The Tenth Annual AMA Phoenix Spectrum Awards, distributed May 9, were given to the best and brightest of the marketing world, with categories ranging from Interactive/Online to Print to Direct Response.

Shell Vacations Hospitality won awards in the following categories:
•Interactive/Online – Microsite for the Black Friday Campaign
•Interactive/Online – Website – E-Commerce for the redesign

The Black Friday Travel Sale took the best Interactive/Online – Microsite title for the second consecutive year, offering users a unique special each day for a month, leading up to a four-day sale period during which time users could win gift cards and hotel stays in exchange for email and text opt-ins. Launched by SVH and HeBS Digital, the campaign generated a 50% year-over-year increase in revenue over last year’s award-winning sale.

The redesigned boasted easy-to-use drop-down menus, a built-in online reservations system and vivid images of Shell’s resorts and hotels. Designed by HeBS Digital, the site operates as a portal to more information about Shell Vacations’ various properties and a travel guide to dozens of destinations.

“We are honored to accept these prominent awards from AMA Phoenix,” said Shallana Edwards, Director of eMarketing for Shell Vacations Hospitality. “We were able to boost year-over-year revenue while bolstering future marketing efforts by building social media, email and mobile opt-in numbers. Shell Vacations would like to thank AMA Phoenix for recognizing the creativity of our campaign and the functionality of our redesigned website.”

About Shell Vacations Hospitality
Shell Vacations Hospitality offers a collection of 24 resorts and hotels ideal for family vacations, romantic getaways, retreats, reunions and business trips. Visitors may stay at hotels and resorts in popular destinations in the U.S., Mexico and Canada from San Francisco to Whistler. Shell Vacations Hospitality is a subsidiary of Shell Vacations LLC, a premier developer of upscale vacation ownership resorts. For more information, please visit

About AMA Phoenix
The American Marketing Association, Phoenix Chapter (AMA Phoenix) was established more than 50 years ago. It is the only professional marketing association that covers all disciplines in the marketing spectrum. From monthly professional development luncheons to special interest groups (SIGs) to exciting industry-wide events, AMA Phoenix is the one association that helps marketers stay on top of industry trends and connects them to the very best professionals in the Valley. The Spectrum Awards marks the AMA Phoenix’s 10th year Anniversary recognizing the efforts of marketers throughout the Valley. To find out more about the American Marketing Association’s Phoenix Chapter or to learn about other upcoming events or becoming a member or sponsor, please visit

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Ligaya Malones
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