Central Watch Will be Celebrating its 60th Anniversary by Giving Away a Vintage Rolex

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In honor of its 60 years and of the great watches that have been repaired and restored in the shop, Central Watch is celebrating its anniversary with a watch contest called Central Watch’s 60th Anniversary Vintage Rolex Giveaway in which a lucky visitor will win a vintage Rolex Submariner valued at $4,995.

Central Watch – an iconic shop in the historic Grand Central Terminal and the building’s second oldest tenant – is celebrating its 60th anniversary in a big way: one lucky person has a chance to win a very special watch from one of the most iconic watch brands in the world!

In honor of its 60 years and of the great watches that have been repaired and restored in the shop, Central Watch is celebrating its anniversary with a contest called Central Watch’s 60th Anniversary Vintage Rolex Giveaway in which a lucky visitor will win a vintage Rolex Submariner valued at $4,995.

The contest began on May 1, 2012, and will run for two months. In order to win the Central Watch’s 60th Anniversary Vintage Rolex Giveaway, entrants must visit Central Watch in the 45th Street Passageway at Grand Central Terminal and submit an entry form. In addition, those who submit an entry form can receive an additional entry by liking Central Watch on Facebook or following Central Watch on Twitter (@CentralWatch). The entrant must post one of the following phrases: “I just entered @GrandCentralWatch’s 60th Anniversary Vintage Rolex Giveaway @GrandCentralTerminal” on Facebook or “I just entered @CentralWatch 60th Anniversary #VintageRolexGiveaway @GrandCentralNYC” on Twitter. The winner of the contest will be announced on July 2, 2012.

Family, loyalty, and word-of-mouth advertising turned a dream into a long-standing reality for the Kivel family. Central Watch was founded in 1952 by Max Kivel, a Russian immigrant who fled Eastern Europe in the early 1900s when he was 13, moved to Canada and then made his way to New York City. Since he opened the shop in Grand Central 60 years ago, three generations of Kivels have earned and maintained Central Watch’s reputation as New York City’s premier watch repair service. Now Kivel’s grandson Steve runs the shop, where the staff services vintage and modern watches brought in by decades of repeat customers.

“The fact that our family has been able to maintain a little shop and grow it into a business with loyal customers living around the country for all these years is an honor to my hardworking grandfather who had a dream,” Steve Kivel said. “We hope to continue improving the business and delivering quality service to our customers for decades to come.”

In addition to the customers who visit the store, Central Watch is the go-to shop for national and international companies and department stores with customers whose watches are in need of repair. Customers have been so loyal that Central Watch created a program a few years ago to help customers who have moved to other places around the country. The program allows customers to mail their watches for minor repairs and battery replacements to the New York store and Central Watch will return the fixed watch within a week.

“Central Watch is a family business that truly serves the community and a part of what makes Grand Central so great,” said Nancy Marshall, Director of Grand Central Terminal Development at MTA. “Grand Central also is preparing for a milestone and we are thrilled to have venerable tenants such as Central Watch with us for the Centennial.”

For more information about Central Watch and the Central Watch’s 60th Anniversary Vintage Rolex Giveaway, please visit http://www.centralwatch.com. For more information on Grand Central, please visit http://www.grandcentralterminal.com.

About Grand Central Terminal:
One of America’s greatest transportation hubs and one of New York City’s most iconic buildings, Grand Central Terminal is a national institution and an international example of giving new life to a historic building that otherwise would have been destroyed. Over the course of a colorful, tumultuous, and nearly 100-year history, Grand Central has become a destination for commuters, visitors and residents. Grand Central is home to restaurants, cocktail lounges, a gourmet market, and numerous specialty shops. Its storied Vanderbilt Hall, once the receiving area for travelers, is now a major public events space. Grand Central is preparing for its Centennial in 2013 and the year will be filled with various events that honor the Terminal’s legacy. For more information, visit http://www.grandcentralterminal.com.

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