StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional Batch Email

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Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing

StrongMail

www.StrongMail.com

Companies that rely on the quality and strategy of their emails simply see better results than those bombarding their readers with quantity. As a result, they spend less time chasing leads and building customer loyalty.

As email marketing strategies have evolved, there is one technique that stands out for driving unparalleled results: lifecycle email marketing. StrongMail, a leading provider of email marketing and social media marketing solutions, recently performed a survey on the subject of lifecycle email marketing. The results demonstrate that timing truly is everything – especially when it comes to email marketing.

Lifecycle emails are precisely timed to reach potential customers at opportune moments. StrongMail’s experts have always known that lifecycle email marketing outperforms traditional batch email marketing because the extra effort taken to craft the right message and deliver it at the right time increases the likelihood of viewers responding to it. The company has been at the forefront of enabling marketers to harness the power of this method for fostering deeper loyalty with existing ones.

Last year, StrongMail surveyed more than 1,000 business leaders and came up with some convincing numbers that support lifecycle marketing’s benefits. Of the respondents who have already made the switch to lifecycle email marketing:

  •     67 percent reported increased subscriber engagement
  •     55 percent saw an increase in open and click-through rates

The benefits of leveraging lifecycle marketing are real. One of StrongMail's customers, Intercontinental Hotels Group (IHG), experienced an impressive 16 percent increase in revenue by transitioning from traditional to right-time, lifecycle marketing.

“These numbers make sense to us, of course,” said Kara Trivunovic, vice president of agency services, StrongMail. "As with so many other aspects of marketing, timing is one of the most important elements for success and that is no less true when it comes to email marketing. Companies that rely on the quality and strategy of their emails simply see better results than those bombarding their readers with quantity. As a result, they spend less time chasing leads and building customer loyalty.”

To learn more about the statistics uncovered by the survey, view the full results by reading the post "Lifecycle Email Marketing vs. Traditional Email Marketing."

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ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as IHG, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/.

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